Salesforce Marketing Cloud Manager
Plymouth Rock Assurance•Boston, MA
•$122,000 - $170,000•Onsite
About The Position
We’re looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You’ll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.
Requirements
- 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
- Strong working knowledge of AMPscript, SQL, SSJS, and APIs.
- Proven success managing end-to-end marketing automation strategy and execution.
- Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
- Strong project management skills and ability to lead in a fast-paced environment.
- Experience using Jira to manage backlogs and organize work.
- Ability to communicate complex technical topics to business stakeholders.
Nice To Haves
- Experience with Salesforce Data Cloud and Agentforce is a plus.
- Salesforce Marketing Cloud Certifications are preferred.
Responsibilities
- Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
- Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
- Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
- Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).
- Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals.
- Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.
- Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence.
- Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.
- Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
- Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.
- Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance.
- Use insights and root cause analysis to drive continuous improvement and marketing efficiency.
- Stay ahead of industry trends, emerging technologies, and platform enhancements.
- Identify new opportunities to enhance customer experience and improve ROI.
- Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.
Benefits
- 4 weeks accrued paid time off + 9 paid national holidays per year
- Free onsite gym at our Boston Location
- Tuition Reimbursement
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Robust health and wellness program and fitness reimbursements
- Auto and home insurance discounts
- Matching gift opportunities
- Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
- Various Paid Family leave options including Paid Parental Leave
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Convenient location directly across from South Station and Pre-Tax Commuter Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
