Marketing Strategy - Senior Associate

JPMorgan Chase & Co.•Plano, TX

10h

About The Position

As an Associate on the Marketing Strategy team, you will drive key business objectives including market share growth, customer engagement, and integration across lines of business aligned with “One Chase”.

Requirements

3+ years of experience in marketing strategy or execution
Strategic & Analytical Thinking: Apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning
Cross-functional Execution: Work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
Communication: Build narratives around complex topics and communicate in written and verbal formats with senior leadership
Advanced MS Excel and PowerPoint skills
Bachelor’s degree from an accredited institution

Nice To Haves

Marketing Strategy: Apply key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience
Marketing Communication: Deploy multichannel marketing campaigns (owned media, paid media, branch, and local) with cross-functional partners using modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
AI: Use AI tools & platforms including large language models (LLMs) to accelerate business outcomes and efficiency while adhering to risk, controls, and data-use guidelines
Home Lending Industry: Understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
Master’s degree/MBA in Marketing from an accredited institution

Responsibilities

Understand commercial context through market, competitor, and customer research
Assess market opportunities through product mix, Chase share, and customer gap analysis
Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls
Execute ad-hoc projects that engage target audiences along the homebuying journey across digital, branch, and advisor channels
Evaluate marketing effectiveness and develop recommendations to optimize performance