Marketing Strategy Lead - VP

JPMorgan Chase & Co.•Toronto, ON

2d•CA$140,000 - CA$190,000

About The Position

This role is responsible for developing and executing marketing strategies for payment solutions, focusing on market insights, product positioning, and go-to-market leadership. The position involves analyzing market trends, crafting compelling messaging, and collaborating with various internal teams to ensure successful product launches and market adoption. The goal is to shape the future of payments for businesses by leveraging innovation and customer-centric marketing.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
8+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services.
Experience launching and scaling products through partner and direct channels.
Strong narrative and enablement portfolio.
Proven experience developing clear and compelling value propositions that clearly differentiate offerings.
Experience defining segmentation, personas, and buying journeys to enable precise audience targeting.
Proven track record of launching and scaling products in competitive markets.
Exceptional communication, storytelling, and stakeholder management skills.
Strong analytical and strategic thinking abilities.
Ability to thrive in a fast-paced, matrixed environment and lead through influence.
Highly strategic and ability to take complex solutions and create clear, benefits-driven messaging.
Solutions-driven, able to manage multiple initiatives simultaneously and thrive under pressure and tight deadlines.
Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to diverse audiences.
Willingness to "roll up your sleeves" and own projects, including managing the details of project execution.
Ability to build strong cross-functional partnerships through collaboration, including with Sales, downstream resources, and peers.
Knowledgeable in regional compliance requirements.

Nice To Haves

MBA or advanced degree a plus.
Experience in the payments industry is a plus.
Candidates with a passion for technology-driven innovation and customer-centric marketing are encouraged to apply.

Responsibilities

Analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities.
Partner with the Insights team to quantify needs by segment and synthesize into personas, JTBD, and segmentation frameworks.
Craft clear, compelling messaging and value propositions tailored to target segments and business industries.
Produce toolkits and materials for sales and marketing to promote Merchant Services solutions and product offerings.
Adapt positioning and materials for regional needs, partnering with regional marketing and sales.
Own the customer-facing narrative across website product pages and partner landing pages.
Partner with Digital Growth team on SEO alignment and conversion-focused CTAs.
Lead competitive win/loss analysis and translate insights into differentiated messaging, objection handling, and product recommendations.
Partner with Product, Legal, Compliance, and Risk on claims, disclosures, and approvals, ensuring compliant messaging.
Develop go-to-market strategies for new and existing payment solutions for partner and direct channels.
Partner with Marketing to inform integrated campaigns with segment insights, positioning, and proof points.
Partner with Lifecycle/Customer Marketing on onboarding, activation, cross-sell, and upsell programs.
Work closely with Product, Sales, Commercialization, and Operations to ensure seamless product launches and ongoing market success.