Marketing Strategy & Insights Lead

EDCO PRODUCTS INCORPORATED•Hopkins, MN

3d•$95,000 - $120,000•Onsite

About The Position

The Marketing Strategy and Insights Manager manages EDCO’s marketing insights function by transforming research, customer insights, competitive intelligence, forecasting, and marketing performance data into clear, actionable recommendations. This role identifies market opportunities, uncovers customer needs, supports product innovation, and provides data-driven decision support to Marketing leadership and executive stakeholders. Final ownership of marketing strategy, priorities, budget, brand direction, and communications execution remains with the Marketing Leader and designated marketing communications roles. This opportunity will establish EDCO’s strategic insights function; the ideal candidate enjoys building programs, creating repeatable research and reporting processes, and defining best practices in a growing organization.

Requirements

Bachelor’s degree in Marketing Research, Data, Analytics, or related field (or equivalent experience)
5+ years experience in Marketing Research/Data/Analytics, ideally with B2B background
Demonstrated ability to transform complex quantitative and qualitative data into executive-level recommendations
Experience presenting findings and recommendations to senior and executive leadership
Comfortable building scalable research, reporting, forecasting, and analytics processes and tools from the ground up
Strong voice of customer discussion and relationship building skills
Strong business acumen with the ability to connect market insights to commercial growth opportunities
Demonstrated ability to influence cross-functional stakeholders through thoughtful analysis and well-supported recommendations
Experience identifying growth and testing opportunities that support market expansion, stronger customer understanding, and continued company growth
Strong organizational skills; comfortable juggling multiple deadlines and projects
Solid communication skills and keen attention to detail
Ability to build project timelines to meet deadlines

Responsibilities

Investigate existing and growth markets to determine opportunity and size to aid in discussion for continuing development within existing markets and future growth into new markets
Develop an ongoing competitive intelligence program for key competitors to inform Marketing leadership discussions and business planning
Establish a repeatable process for monitoring industry trends, emerging technologies, customer needs, and market shifts
Assist in building EDCO’s voice of customer program, including developing interview cadence, guides, and key attendees
Analyze qualitative Voice of Customer findings and present recurring themes to the leadership team
Analyze marketing performance data across channels to identify trends, wins, risks, and opportunities, and provide insight-based recommendations to inform channel leadership campaign effectiveness, and Marketing Communications decisions
Identify opportunities for performance testing and provide analysis-based recommendations to recommendations approaches that support measurable marketing improvement; execution of campaigns, content, and communications remains with improvement Communications
Build and present compelling data stories to Marketing leadership that explain performance trends, customer insights support, prioritization, and recommended areas of focus for decision-making
Conduct research on product opportunities based on competitive landscape, industry trends, and voice of customer findings to support ideation and prioritization of new product development
Provide market research and customer insights to support stage gate decisions throughout product development process
Build out and complete regular review and reporting on competitive product landscape in comparison to EDCO’s existing product offering and future planned products
Build forecasting models related to sales, revenue, market penetration, and product adoption for existing customers and new growth opportunities
Recommend insight-based KPIs and performance measures for consideration by Marketing leadership and associated teams
Develop executive dashboards that allow for regular monitoring, performance analysis, discussion, and decision support
Identify risks of missing KPIs or growth opportunities and provide insight-based recommendations for Marketing leadership consideration