Director CPG Insights & Strategy

Quad•United States,

1d•$125,000 - $150,000

About The Position

The Director, CPG Insights & Strategy is responsible for delivering data-driven insights that support revenue growth across Quad's In-Store Connect retail media network. This individual will work closely with Sales Directors, Retailer Partners, Marketing, Product, and Measurement teams to identify opportunities, develop strategic sales recommendations, create advertiser-facing insights, and demonstrate campaign effectiveness. The role serves as a trusted advisor to the sales organization by helping CPG brands understand category dynamics, shopper behavior, retailer opportunities, and the measurable impact of In-Store Connect media investments.

Requirements

Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or related field.
10+ years of experience in CPG, retail media, category management, sales analytics, shopper marketing, business intelligence, or related disciplines.
Experience working with syndicated data sources (Circana/IRI, NielsenIQ, SymphonyAI, Numerator, etc.).
Experience supporting sales organizations with strategic insights and analytics.
Strong analytical skills with proficiency in Excel, Power BI, Tableau, or similar visualization tools.
Ability to synthesize large data sets into actionable business recommendations.
Strong communication, presentation, and storytelling skills.
Experience within grocery, retail media networks, shopper marketing, or omnichannel media.
Experience supporting national CPG advertisers.
Knowledge of retail media measurement, attribution, and sales lift methodologies.
Experience with SQL, advanced analytics tools, or data visualization platforms.
Familiarity with advertising performance metrics.

Responsibilities

Partner with Sales Directors to develop data-driven sales strategies for CPG advertisers.
Build prospect-specific opportunity assessments, business cases, and category reviews.
Identify whitespace opportunities across retailer partners, brands, and product categories.
Support annual planning, pipeline development, account reviews, and growth initiatives.
Develop compelling sales presentations that translate insights into advertiser value.
Analyze category performance, shopper trends, retailer sales data, and market dynamics.
Deliver actionable insights regarding consumer behavior, promotional effectiveness, and purchase patterns.
Identify growth opportunities for brands based on retailer, shopper, and campaign data.
Monitor industry trends across retail media, grocery, and CPG sectors.
Evaluate campaign effectiveness using sales lift, basket lift, customer acquisition, audience engagement, and other key performance indicators.
Develop advertiser-facing performance recaps and business reviews.
Identify optimization opportunities that improve campaign performance and ROI.
Partner with measurement and analytics teams to ensure consistent reporting methodologies. In-Store Connect campaigns are designed to provide attribution tied to sales outcomes and shopper actions.
Support development of retailer-specific and advertiser-specific media recommendations.
Help align media strategies with CPG brand objectives, category goals, and retailer priorities.
Assist in packaging inventory, audience opportunities, and measurement capabilities into compelling advertiser solutions.
Collaborate with product and operations teams to communicate market needs and client feedback.
Translate complex datasets into clear, concise, executive-level storytelling.
Present findings and recommendations to internal stakeholders and external clients.
Create scorecards, business reviews, and quarterly performance summaries.
Serve as a subject matter expert on retail media analytics, category performance, and shopper insights.