Marketing Strategy & Analysis Manager
About The Position
The Marketing Strategy and Analysis Manager is responsible for managing the high-quality execution of projects that inform and drive critical business decisions. This includes driving market assessments and analyses of key growth areas for Boston Scientific (BSC), encompassing quantitative and qualitative primary market research, and supporting marketing excellence. The role involves developing relationships with business partners, performing creative analytics and research to develop compelling recommendations, embedding competitive intelligence into market forecasts, and providing excellent project management. This role will be responsible for the development of Deep Brain Stimulation, Interventional Spine and Pain Stimulation franchise-level content for annual strategic planning, story lining for annual operating plan, and bi-annual Investor Day content development.
Requirements
- Bachelor’s degree as well as a minimum of 3 years of professional experience
- A minimum of 2 years’ experience in consulting, business strategy/analytics, product marketing, or market research experience in the healthcare or medical device industry
- Financial analytical and quantitative skills
- Demonstrated experience applying AI technologies to solve complex technical and business challenges within the medical device industry
- Must be able to create and manage revenue models in Excel
- Must be able to independently create compelling PowerPoint documents
- Ability to travel up to 10%
Nice To Haves
- Advanced degree such as MBA, MD or PhD
- Tableau skills and knowledge
- Neuromodulation device experience
Responsibilities
- Responsible for working with franchise teams to develop high impact marketing and business strategies.
- Conducts market and product opportunity assessment, strategy formulation and valuation for new products, potential acquisitions, and growth opportunities/performance improvement strategies for existing businesses.
- Relationship development/collaboration with brand marketing resources, as well as a broad set of other stakeholders including R&D, clinical, outcomes, business development, and sales.
- Development and implementation of structured, practical, fact-based approach to strategy development, valuation, and business plans.
- Utilizes a broad range of secondary research, primary qualitative and primary quantitative research techniques to derive market and customer insights; defines potential approach selecting from a range of techniques and then performing/overseeing the execution of the analytical plan.
- Integration of broad corporate/divisional business performance needs into franchise level decision-making.
- Collaboration with marketing and sales to ensure tactics are clearly linked to strategy and creatively developed with overall strategy in-mind.
- Plans and organizes project assignments of substantial variety and complexity; defining and managing overall schedule for project and milestones (both owned & assigned to others); often serving as project lead coordinating activities of a cross-functional team.
- Conducts and/or directs vendors in market analysis and research to answer senior management questions about the business.
- Helps to build strong Marketing Strategy and Analysis competency within the franchises.
- Ensures day-to-day Marketing Strategy and Analysis activities effectively support strategic choice development and revenue objectives.
- Implements marketing strategy processes and sharing knowledge about those processes.
- Works with franchise teams and central resources to identify and implement optimal research support processes.
- Coordinates efforts to ensure global consistency.
- Builds the Marketing Strategy and Analysis content for specific franchises.
Benefits
- Relocation assistance is not available for this position at this time.
- Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
