Marketing Strategist

WellSky•Overland Park, KS

18h•Onsite

About The Position

The Marketing Strategist is responsible for developing marketing initiatives for specific market segments, solutions, and campaigns with the guidance of business and marketing leadership. The scope of this job includes conducting research, creating messaging, and executing comprehensive multi-channel marketing campaigns that fuel the growth of key markets and segments including home infusion, specialty pharmacy, blood management, and biotherapies. This position is based at WellSky's World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!

Requirements

Bachelor’s degree or equivalent work experience
At least 2-4 years’ relevant work experience

Nice To Haves

Hands-on use of Marketo or another marketing automation platform
Working knowledge of Salesforce or a similar CRM
Content development and writing experience, such as webinars, white papers, or blogs
Basic understanding of sales organization dynamics and pipeline generation tactics

Responsibilities

Guide marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team and collaborate to accelerate sales efforts and support bookings and revenue goals, and actively monitor and report on MQL generation, conversion, and influence.
Work with the events team to manage planned events and identify new potential events, support sales outreach to drive qualified new prospects to events, and manage and track the follow-up process post-event.
Work with solutions management to support new solution launches, retention campaigns, and monitor selling of strategic add-ons.
Plan, create, own, and maintain social media campaigns in conjunction with business leaders.
Drive email marketing programs including strategy, calendar, content creation and execution, as well as landing page and program creation in Marketo.
Manage development and execution of webinar campaigns, including coordinating speakers, promotion strategy, in-webinar logistics, post-webinar follow-up, and analysis.
Create and evolve messaging for presentations and outbound talk tracks to optimize for conversion.
Perform other job duties as assigned.