Marketing Strategist

Principal Financial Group•Des Moines, IA

1d•Remote

About The Position

We’re looking for a motivated Marketing Strategist to support our sales and customer care teams within Principal’s Retirement & Income Solutions (RIS) business. In this role, you’ll help execute our B2B marketing strategy by coordinating initiatives, managing processes, and partnering with marketing segment leads to support the advisor and client experience. If you thrive in a fast-paced environment, enjoy working on a variety of projects, and take pride in delivering polished, detail-oriented work, we’d love to have you on our team.

Requirements

Bachelor's degree
4+ years of related work experience helping to building strategic marketing programs that deliver strong results
Must have basic to intermediate level of knowledge of the marketing profession and modern marketing strategies
Solid strategic and critical thinking skills
An understanding of the competition, market opportunities and customer experience
Experience partnering with or supporting a sales organization
Ability to translate data analytics into results
Outstanding organizational skills and the ability to manage multiple projects simultaneously

Nice To Haves

Familiarity with financial services or retirement industry
Ability to anticipate needs, problem-solve proactively and build strong internal relationships
General understanding of Principal business, products and industry along with understanding or experience with identified audience

Responsibilities

Assist in the execution of B2B marketing campaigns and initiatives aligned to strategic priorities
Partner with segment marketers to support program delivery and day-to-day marketing needs
Manage Continuing Education program
Manage and oversee the firm collateral approval process
Elevate brand awareness by supporting awards program
Support reporting needs to measure effectiveness and inform future efforts
Contribute to ad hoc projects, helping the team stay agile and responsive
Work closely with marketing, compliance and operations to support initiatives that enhance the client and sales experience.