Marketing Specialist, After-Sales

AutoNation

1d

About The Position

The Marketing Specialist, After Sales, is responsible for executing and coordinating marketing initiatives for AutoNation’s Franchise Service / After Sales business. The role supports customer acquisition, retention, customer-pay repair order traffic, gross profit, service effectiveness, marketing efficiency, and a cohesive customer experience across the service lifecycle.

The Specialist leads day-to-day campaign execution and project coordination, supports customer communications and field activation, coordinates vendors and partners, tracks performance, and contributes to creative development. The role works with the Senior Marketing Manager, After Sales, internal teams across marketing and other business functions, field marketing and operations leadership, agencies, vendors, OEM partners, and third-party service providers. It helps ensure Franchise Service initiatives align with broader After Sales strategies, customer journeys, communications touchpoints, and service experience goals.

Requirements

• 2–4 years of experience in marketing, project coordination, CRM, digital marketing, lifecycle marketing, or campaign execution.
• Experience executing or coordinating integrated marketing campaigns across multiple channels.
• Strong organizational and project management skills, with exceptional attention to detail.
• Strong analytical skills and proficiency with Microsoft Excel and PowerPoint.
• Excellent written and verbal communication skills, including the ability to prepare clear campaign documentation, field communications, and executive-ready materials.
• Ability to manage multiple priorities and work effectively across internal teams, operations partners, external partners, and field stakeholders.
• Ability to adapt to a fast-paced, evolving business environment and support execution across an enterprise store network.
• Must meet the company’s requirements for employment.

Nice To Haves

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Knowledge of digital marketing, CRM platforms, analytics tools, lifecycle marketing, service journey optimization, offer strategy, and marketing best practices.
• Automotive, retail, service, multi-location marketing, or agency experience.

Responsibilities

• Support development and champion execution of marketing initiatives for AutoNation’s Franchise Service / After Sales business, aligned with customer acquisition, retention, customer-pay repair order traffic, gross profit, service effectiveness, and marketing efficiency goals.
• Lead day-to-day execution of integrated campaigns across CRM, email, direct mail, paid media, AI-enabled customer engagement, web, social media, outbound programs, promotions, and local market activations.
• Coordinate campaign activity with the Senior Marketing Manager, After Sales, including offer strategy, customer lifecycle programs, segmentation, testing, personalization, field execution, and enterprise priorities across 250+ stores.
• Coordinate campaign planning, messaging, creative reviews, targeting, deployment, and post-launch quality assurance.
• Support service clinic, seasonal, retention, recall, declined service, inactive customer, and other customer lifecycle marketing initiatives.
• Prepare marketing briefs, presentations, campaign documentation, performance readouts, field communications, and executive-ready materials.
• Monitor campaign performance and prepare recurring reports, dashboards, ROI analyses, and business insights related to traffic, retention, gross profit, service effectiveness, and optimization opportunities.
• Review campaign results, customer behavior, operational priorities, market needs, and field feedback to identify optimization opportunities and escalate recommendations.
• Maintain marketing calendars, project plans, budgets, invoices, vendor documentation, and related execution processes.
• Coordinate timely execution with corporate teams and external partners, including Operations, CRM, Digital, Analytics, Product, IT, Finance, Brand, Legal, OEM partners, agencies, vendors, and third-party service providers.
• Support customer acquisition, retention, reactivation, lifecycle, and service adoption programs across Franchise Service, coordinating with Non-Franchise After Sales marketing where needed to support a cohesive customer journey.
• Coordinate website content updates, promotional offers, customer communications, and service experience improvements for assigned Franchise Service channels.
• Develop field communications, promotional materials, operational guides, and activation support for corporate and field teams.
• Ensure marketing materials comply with legal, OEM, and AutoNation brand standards where applicable.
• Support testing, rollout, and optimization of marketing initiatives, customer engagement programs, digital experience improvements, and growth initiatives; manage multiple concurrent projects and perform additional duties as assigned.

Benefits

• Competitive compensation and 401k matching.
• Health, dental, and vision insurance plans.
• Maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Deals and discounts through YouDecide, a website offering deals from providers and retailers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed