Marketing Specialist, After-Sales

AutoNation • Fort Lauderdale, FL

1d

About The Position

The Marketing Specialist, After Sales executes and coordinates marketing initiatives for AutoNation's Franchise Service / After Sales business. The role champions campaign execution, project coordination, reporting, and creative development to support customer communications, vendor coordination, field activation, performance tracking, and cross-functional collaboration. Its work helps drive customer acquisition and retention, customer pay repair order traffic, gross profit, service effectiveness, and a cohesive customer experience across the service lifecycle.

The Specialist reports to the Senior Marketing Manager, After Sales and works with internal teams across Strategy & Planning, CRM, Digital, Brand, Analytics, Product, IT, Finance, and Legal, as well as field marketing, operations leadership, agencies, vendors, OEM partners, and third-party service providers. The role builds productive internal and external relationships to coordinate Franchise Service marketing initiatives with broader After Sales strategies, customer journeys, communications touchpoints, and the service experience.

Requirements

• 2–4 years of experience in marketing, project coordination, CRM, digital marketing, lifecycle marketing, or campaign execution.
• Experience executing or coordinating integrated marketing campaigns across multiple channels.
• Strong organizational and project management skills with exceptional attention to detail.
• Strong analytical skills and proficiency with Microsoft Excel and PowerPoint.
• Excellent written and verbal communication skills, including the ability to prepare clear campaign documentation, field communications, and executive-ready materials.
• Ability to manage multiple priorities and work effectively across internal teams, operations partners, external partners, and field stakeholders.
• Must meet the company's requirements for employment.

Nice To Haves

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Knowledge of digital marketing, CRM platforms, analytics tools, lifecycle marketing, service journey optimization, offer strategy, and marketing best practices.
• Automotive, retail, service, multi-location marketing, or agency experience.
• Ability to adapt to a fast-paced, evolving business environment and support successful execution across an enterprise store network.

Responsibilities

• Support the development and champion execution of marketing initiatives for AutoNation's Franchise Service / After Sales business, aligning activity to customer acquisition, retention, customer pay repair order traffic, gross profit, service effectiveness, and marketing efficiency goals.
• Lead day-to-day execution of integrated marketing campaigns across CRM, email, direct mail, paid media, AI-enabled customer engagement, web, social media, outbound programs, promotional programs, and local market activations.
• Coordinate campaign activity with the Senior Marketing Manager, After Sales to support offer strategy, customer lifecycle programs, segmentation, testing, personalization, field execution, and enterprise priorities across 250+ stores.
• Coordinate campaign planning, messaging, creative reviews, targeting, deployment, and post-launch quality assurance.
• Support service clinic, seasonal, retention, recall, declined service, inactive customer, and other customer lifecycle marketing initiatives.
• Prepare marketing briefs, presentations, campaign documentation, performance readouts, field communications, and executive-ready materials.
• Monitor campaign performance and prepare recurring reports, dashboards, ROI analyses, and business insights tied to traffic, retention, gross profit, service effectiveness, and optimization opportunities.
• Review campaign results, customer behavior, operational priorities, market needs, and field feedback to identify optimization opportunities and escalate recommendations.
• Maintain marketing calendars, project plans, budgets, invoices, vendor documentation, and related executional processes.
• Coordinate with corporate teams and external partners, including Operations, CRM, Digital, Analytics, Product, IT, Finance, Brand, Legal, OEM partners, agencies, vendors, and third-party service providers, to ensure timely execution.
• Support customer acquisition, retention, reactivation, lifecycle, and service adoption programs across Franchise Service and coordinate with Non-Franchise After Sales marketing where needed to support a cohesive customer journey.
• Coordinate website content updates, promotional offers, customer communications, and service experience improvements for assigned Franchise Service channels.
• Develop field communications, promotional materials, operational guides, and activation support for successful execution across corporate and field teams.
• Ensure marketing materials comply with legal, OEM, and AutoNation brand standards where applicable.
• Support testing, rollout, and optimization of new marketing initiatives, customer engagement programs, digital experience improvements, and growth initiatives.
• Manage multiple concurrent projects in a fast-paced environment, champion the company's vision, mission, and values, and perform additional duties as assigned.

Benefits

• Competitive compensation and 401k matching.
• Insurance plans, including health, dental, and vision.
• Maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access to deals and discounts through YouDecide.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed