Marketing Specialist

ROCKLAND MANUFACTURING • Bedford, PA

6d

About The Position

Rockland is seeking a Product Marketing Specialist to support and grow its Sales and Marketing efforts by finding new ways to sell current products and helping identify, develop, and launch new ones. The role supports marketing for Rockland’s American-made construction equipment attachments and is based in Bedford, Pennsylvania.

The specialist creates marketing content in collaboration with an outside marketing firm; manages social media, paid advertising, and SEO; builds customer automations and nurture campaigns; and tracks results to improve marketing performance. The role also supports trade shows, dealer events, customer visits, and product launches, researches competitors, customers, and markets, evaluates product ideas from the sales team, and develops product training content and trains staff on Rockland products and offers.

Requirements

• Bachelor’s degree or equivalent experience.
• Excellent written and verbal communication skills.
• Strong problem-solving, organizational, and strategic thinking skills.
• Proficiency with Microsoft Office, including Outlook, Word, Excel, PowerPoint, Dynamics 365, and SharePoint.

Nice To Haves

• Experience with HubSpot or similar marketing automation platforms.
• Knowledge of heavy construction attachments and applications.

Responsibilities

• Create content for the website, spec sheets, emails, mailings, and quarterly company newsletter, working with the outside marketing firm.
• Manage social media, paid advertising, and SEO to build brand awareness and generate leads.
• Build customer automations and nurture campaigns, and track results for continuous improvement.
• Support trade shows, dealer events, customer visits, and new product launches.
• Research competitors, customers, and new markets, and evaluate product ideas from the sales team.
• Develop product training content and train staff on Rockland products and offers.

Benefits

• Medical, dental, and vision coverage, with a variety of plans and options such as Health Savings accounts.
• 401(k) with traditional and Roth options, with a company contribution regardless of participation.
• Paid time off and paid holidays.
• Life and disability coverage.
• Gainsharing bonus program.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time