Marketing Specialist

Michael Malul•Columbus, OH

About The Position

We’re looking for a hands-on marketing generalist to join a growing marketing team and help bring fragrance brands to life. The role spans brand marketing, product launches, content, social media, retail support, email, events, and marketing operations. The successful candidate will have a solid marketing foundation, be curious and organized, move quickly, and be eager to learn the fragrance and beauty business. This role works closely with Sales, Ecommerce, Creative, Operations, and Product teams, and supports initiatives from initial planning through execution and reporting. It is suited to someone who enjoys varied work, can manage multiple projects, and is comfortable adapting as priorities change in a small, growing company.

Requirements

2–4 years of experience in marketing, brand marketing, consumer products, beauty, fragrance, retail, or a related field.
Strong understanding of fundamental marketing principles.
Experience working across multiple marketing channels rather than exclusively within one specialty.
Excellent project management and organizational skills.
Strong written and verbal communication skills.
Comfort managing multiple projects and deadlines at once.
Strong attention to detail while keeping sight of the bigger picture.
Comfort working with data and marketing performance metrics.
Proficiency with Microsoft Office and/or Google Workspace.
Willingness to get into the details and figure things out independently.
Ability to ask questions while working without constant direction.
Ability to manage changing priorities in a small, growing company.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
Familiarity with Shopify, Klaviyo, Meta Business Suite, Google Analytics, Canva, or similar marketing tools.
Experience in fragrance, beauty, cosmetics, fashion, CPG, or another consumer-focused industry.

Responsibilities

Support planning and execution of integrated marketing campaigns across digital, retail, social, email, and other channels.
Help manage product launches from initial planning through launch and post-launch reporting.
Coordinate marketing calendars, timelines, deliverables, and cross-functional projects.
Partner with creative teams on campaign assets, photography, video, social content, presentations, and other marketing materials.
Support social media planning and execution, including content calendars, posting, community engagement, and performance tracking.
Assist with email and SMS marketing campaigns, including planning, copy, creative coordination, deployment, and reporting.
Help develop marketing materials and sales support tools for retail and wholesale partners.
Support product-specific marketing initiatives and promotional opportunities.
Assist with influencer, creator, PR, and partnership initiatives.
Conduct competitive research and stay current on fragrance, beauty, retail, and consumer trends.
Pull and analyze basic marketing performance data and turn it into actionable insights.
Help maintain marketing systems, calendars, files, product information, and campaign documentation.
Coordinate samples, product shipments, campaign materials, and other marketing needs.
Support trade shows, events, photoshoots, launches, and other brand activations as needed.
Work closely with Sales, Ecommerce, Creative, Operations, and Product teams to keep marketing initiatives moving.
Take on other work needed to help the team get projects across the finish line.