Marketing Specialist

Steel Technologies•Lyndon, KY

About The Position

The Marketing Specialist leads day-to-day internal and external marketing projects and oversees timelines, creative direction, and brand consistency. The role manages vendors and Steel Tech’s Appspace digital signage across more than 70 devices, and owns website ROI, functionality, content, and creative direction. It supports SEO, AEO, and user experience improvements, maintains brand guidelines and assets, and coordinates company merchandise branding and purchases. The position collaborates with departments on business-aligned content, supports marketing alignment and change management across the United States, Mexico, and Canada, and integrates marketing tools and processes at acquired companies. It also prepares and maintains presentation materials, supports company outreach, manages social media content and governance, develops relationships with local photographers and videographers, and maintains internal video libraries. The specialist promotes adoption of new technologies, supports digital tools, and analyzes KPIs to provide reports, dashboards, and insights. Some travel is required. The work is predominantly in an office setting, with occasional work in a manufacturing environment. Safety equipment may be required as determined by management. Steel Technologies is a safety-sensitive workplace, and employment offers are contingent on a 10-panel drug screening, including marijuana.

Requirements

Bachelor’s degree in marketing, communications, or a related field, with 1–3 years of relevant experience; formal education may be substituted with experience and training when competency is demonstrated.
Proficiency with Microsoft products and platforms such as Appspace and SharePoint.
Experience with video and audio production, internal messaging, and branded digital signage.
Familiarity with HTML basics, SEO and AEO, website CMS platforms, and UX/UI principles.
Ability to analyze performance metrics using Google Analytics and social reporting tools.
Strong project coordination, multitasking, and organizational skills, with attention to detail.
Excellent written and verbal communication skills for working with executives, peers, and vendors.
Ability to lead content workflows, enforce brand standards, and manage vendor relationships.
Ability to work independently, prioritize tasks, and adapt to a fast-paced environment.
Some travel is required.

Nice To Haves

Advanced knowledge of Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro.
Leadership experience, including mentoring team members, is strongly preferred.
Innovative, solutions-focused approach, with the ability to bring creative and strategic ideas to execution.

Responsibilities

Lead day-to-day execution of internal and external marketing projects, including social media, digital signage, collateral, and merchandising.
Manage project timelines, creative direction, and brand consistency across deliverables.
Research and vet vendors and creative partners; manage onboarding, briefs, and performance expectations; and translate vendor solutions into actionable outputs.
Manage Appspace across more than 70 devices, including zoning, troubleshooting, and channel broadcasts.
Own website ROI, functionality, creative direction, and content; ensure accuracy and brand alignment; and support SEO, AEO, and UX improvements.
Review and maintain brand guidelines, templates, and visual asset libraries; promote consistent use across platforms, teams, and acquired businesses; and educate teammates on brand standards.
Coordinate company merchandise branding and purchases.
Partner with departments to create content aligned with business goals and support translation, change management, and marketing alignment across the United States, Mexico, and Canada.
Lead integration of marketing tools and processes in acquired companies.
Create templates, assist with presentations, and maintain a current library of regularly used presentation materials.
Participate in industry groups and events, identify collaboration opportunities, and seek partnerships with organizations in company communities.
Manage content, strategy, and governance across Steel Tech social media accounts.
Develop relationships with local photographers and videographers to obtain facility and department photography and video footage.
Maintain internal video libraries, including CEO monthly videos, training videos, and safety videos.
Promote innovation by introducing and supporting adoption of new platforms and technologies.
Analyze KPIs and deliver actionable reports, dashboards, and insights; support daily digital tools and advise on broader technology initiatives.
Perform other duties as assigned.

Benefits

Medical, dental, vision, and wellbeing plans effective on the first day of the month following the start date.
Employer-paid dental insurance with available buy-up options.
Free MDLive telehealth services through the medical plan.
Wellness program that can provide up to a 100% discount on medical premiums.
Employer-paid short-term and long-term disability insurance with buy-up options.
Supplemental accident insurance through Allstate, covering accidents, cancer, and long-term care.
Employer-paid life insurance.
Teammate Assistance Program offering counseling, financial, legal, and family services.
Paid time off.
Nine paid holidays starting day one and an additional paid floating holiday.
401(k) after 60 days of employment, with a competitive match of up to 4.5% after one year.
Pretax Health Savings Account and Flexible Spending Account.
Paid biweekly.
Quarterly bonus based on company performance.
Tuition reimbursement for job-related courses, including up to 100% paid tuition for maintenance-related coursework and certifications.
Skill development programs, a learning management system, and promotional opportunities.
Dress-for-your-day policy.
Teammate referral bonus.
Boot and glasses allowance after 60 days of employment.
Teammate appreciation activities.