Marketing Specialist- Full Time

St Croix Health•St. Croix Falls, WI

19d

About The Position

St. Croix Health is seeking a creative, results-driven Marketing Specialist to support organizational strategic goals by developing, implementing, monitoring, and measuring marketing and communication activities that strengthen awareness, engagement, and understanding of the organization’s services, people, and community role. Working closely with the Marketing & Communications Officer, the specialist translates organizational priorities into initiatives across digital, print, social media, internal communications, community engagement, and educational materials. The position combines strategic thinking with hands-on content creation, project coordination, and evaluation of results to improve future efforts. The specialist creates and edits marketing content, manages social media and website content, coordinates projects and community events, and collaborates with internal departments and subject matter experts. The role also helps ensure communications and educational materials are accurate, audience-appropriate, consistent with organizational messaging, and aligned with brand standards. Other duties within the position’s scope may be assigned.

Requirements

2–3 years of professional experience; preferably, some experience in healthcare.
Exceptional written and oral communication skills.
Demonstrated understanding of marketing and communication skills and strategies.
Ability to manage multiple projects simultaneously.
Ability to build and maintain professional relationships with a range of stakeholders.
Familiarity with website maintenance and a basic understanding of SEO.
Strong organizational skills and advanced attention to detail.
Demonstrated understanding of social media platforms, strategy, and content creation.
Bachelor’s degree preferred, or strong academic or professional experience in a related field such as liberal arts, business, marketing, healthcare, or communication.
Physical ability to sit for prolonged periods and work at a computer, stand, bend, and reach for prolonged periods, and lift up to 15 pounds at times.

Nice To Haves

Experience with Microsoft Teams, Outlook, Excel, and PowerPoint.
Graphic design and short-video creation experience.
Experience with Adobe Creative Cloud.
Bachelor’s degree in a related field.

Responsibilities

Work with the Marketing & Communications Officer to develop and implement marketing and communication initiatives.
Translate organizational goals, priorities, and service-line needs into marketing and communication actions.
Coordinate initiatives across digital, print, social media, internal communications, community engagement, and educational materials.
Create and maintain project timelines and content calendars; coordinate resources and deadlines across multiple projects.
Write, proofread, and edit marketing materials, internal and external communications, website pages, and social media content.
Develop engaging content promoting the organization’s services, providers, employees, programs, and events.
Create and distribute educational materials for patients, employees, and the community.
Ensure educational materials and website content are accurate, appropriate for the intended audience, consistent with organizational messaging, and aligned with brand standards.
Identify internal subject matter experts and work with them to create communications.
Develop social media content, including short-form video, copy, and images, aligned with priorities, marketing strategies, and brand standards.
Use tools to schedule, publish, and monitor social media content; track engagement, interactions, and analytics.
Identify opportunities to improve social media engagement, awareness, and online presence; stay informed about social media trends and platform updates.
Maintain and update the intranet and external website with accurate, current information.
Coordinate with internal departments to obtain updated information for internal and external communication platforms.
Apply basic SEO practices and identify website content improvements; communicate with department leaders about keeping information current.
Participate in planning meetings for community events; assist with planning, setup, and cleanup at events on St. Croix Health campuses and in the community.
Help recruit appropriate staff to attend relevant community events.
Participate in department meetings and planning sessions, and perform other duties as assigned.