KC - Marketing Specialist (Full-Time)

McCrite Plaza•Kansas City, KS

About The Position

The Marketing Specialist helps develop and execute sales and marketing goals to increase overall occupancy at McCrite Plaza and oversees retention policies and procedures. The role exercises considerable judgment in applying professional knowledge to solve problems. The position supports outreach, referral relationships, prospective-resident tours and assessments, admissions and move-ins, marketing plans and campaigns, social media, and community events. It also contributes to resident retention by promoting engagement in active senior living, collaborating with staff on residents with high acuity, and following up with families as needed or directed by management. The role is responsible for the privacy of residents’ and prospects’ health information and for complying with applicable federal, state, and company policies, procedures, and regulations. Other related duties may be assigned to support facility operations. Work is primarily in a professional office environment, with regular interaction with residents, families, and staff under varied conditions and attention to resident safety.

Requirements

Bachelor’s degree; management may consider experience and education in lieu of a degree.
Prior experience in a similar working environment is required.
Ability to establish and maintain effective working relationships with the public, residents, and staff.
Computer proficiency, including the ability to use the designated facility computer system or systems proficiently.
Poised, professional demeanor and positive attitude.
Resourcefulness, initiative, and ability to adapt to changing workplace requirements and needs.
Ability to stand, stoop, crouch, kneel, balance, finger, grasp, push, pull, reach, or walk.
Ability to lift and carry objects weighing up to 25 pounds and move objects between positions or horizontally.
Ability to exert sustained force to draw, drag, or tug objects.
Must remain alert to resident safety and interact with residents, family members, and staff under varied conditions and circumstances.

Nice To Haves

Experience in marketing, public relations, or a related area is desired.

Responsibilities

Conduct community outreach, build relationships with professional referral sources, plan and attend community events, and conduct tours and assessments for prospective residents and their family members.
Plan, coordinate, and facilitate new residents’ moves and admissions, including entering and uploading vital data and documents into designated computer systems.
Develop relationships with prospects, residents, families, and employees, and provide customer service and support to inquiries and referral sources.
Assist with or develop, implement, and evaluate the McCrite Plaza marketing plan; collaborate with the marketing team on sales and marketing ideas.
Coordinate and assist with designing community advertisements for multimedia marketing campaigns.
Manage content on McCrite social media platforms.
Plan and coordinate marketing events with the marketing team and other staff.
Oversee, recommend, and promote activities intended to engage residents in active senior living as part of the retention program, and guide staff involved in those activities.
Collaborate with staff in consultative discussions regarding residents with high acuity and follow up with residents’ family members on concerns, issues, needs, or next steps as needed or directed by management.
Protect the privacy of residents’ and prospects’ health information and comply with federal, state, and company policies, procedures, and regulations.
Attend staff meetings, in-service classes, and committee meetings as assigned or required.
Perform other related duties as needed to ensure facility operations or as directed by the Director of Operations.