KC - Marketing Specialist

McCrite Plaza•Kansas City, MO

About The Position

The Marketing Specialist helps develop and execute sales and marketing goals to increase overall occupancy at McCrite Plaza and oversees retention policies and procedures. The role exercises considerable judgment in applying professional knowledge to solve problems. It includes community outreach, relationship-building, prospective resident tours and assessments, coordinating resident admissions and moves, supporting customer inquiries, developing and evaluating marketing plans, coordinating advertisements and events, and managing social media content. The position also supports resident engagement and retention and collaborates with staff on concerns involving residents with high acuity. The role is based primarily in a professional office environment and routinely uses standard office equipment. It also involves interacting with residents, families, and staff under varying conditions, maintaining awareness of resident safety, and potential exposure to infectious diseases, including Hepatitis B viruses. The position requires physical activities including standing, bending, crouching, kneeling, balancing, finger and hand movements, pushing, pulling, reaching, walking, and lifting or carrying up to 25 pounds.

Requirements

Bachelor’s degree required, though management may consider experience and education in lieu of a degree.
Prior experience in a similar working environment is required.
Ability to establish and maintain effective working relationships with the public, residents, and staff.
Ability to use computers and operate designated facility computer systems proficiently.
Ability to perform other related duties as directed by administration.
Ability to stand, stoop, crouch, kneel, balance, finger, grasp, push, pull, reach, and walk.
Ability to lift and carry weights up to 25 pounds and move objects horizontally or between positions.
Ability to exert sustained force to draw, drag, or tug objects.
Must remain alert to resident safety and be able to interact with residents, family members, and staff under all conditions and circumstances.

Nice To Haves

Experience in marketing, public relations, or a related area is desired.
Poised, professional demeanor and positive attitude.
Resourcefulness, initiative, and adaptability to a changing workplace and varying requirements and needs.

Responsibilities

Conduct community outreach, build relationships with professional referral sources, plan and attend community events, and conduct tours and assessments for prospective residents and their family members to help increase occupancy.
Plan, coordinate, and facilitate new residents’ moves and admissions, including entering and uploading vital data and documents into designated computer systems.
Develop relationships with prospects, residents, families, and employees, and provide customer service and support to inquiries, referral sources, residents, families, and employees.
Assist with or develop, implement, and evaluate the marketing plan for McCrite Plaza, collaborating with the marketing team on sales and marketing ideas.
Coordinate and assist with the design of community advertisements for multimedia marketing campaigns.
Manage content on McCrite’s social media platforms.
Plan and coordinate marketing events with the marketing team and other staff.
Oversee, recommend, and promote activities that engage residents in active senior living as part of the retention program, and guide staff involved in these efforts.
Collaborate with staff in consultative discussions regarding residents with high acuity, and follow up with residents’ family members about concerns, issues, needs, or next steps as needed or directed by management.
Protect the privacy of residents’ or prospects’ health information.
Comply with federal, state, and company policies, procedures, and regulations.
Perform other related duties as needed for facility operations or as directed by the Director of Operations.
Attend staff meetings, in-service classes, and committee meetings as assigned or required.