Marketing Specialist: (Full-Time)

City of South Padre Island•South Padre Island, TX

About The Position

The Marketing Specialist formulates and implements marketing strategies to enhance user engagement and increase awareness of the Visit South Padre Island brand. Under the supervision of the Chief Marketing Officer, the specialist supports diverse marketing efforts, including digital content development, social media execution, and campaign implementation. The role requires understanding digital marketing trends, strong communication skills, and collaboration with internal and external partners. The specialist is expected to demonstrate initiative, discipline, tenacity, and attention to detail, and to present ideas and solutions that improve marketing effectiveness and engagement. The position supports content creation and publishing, events and partnerships, website and digital asset management, visitor data collection, marketing administration, and destination promotion. It also includes travel to industry events and the ability to travel up to 15% annually.

Requirements

At least two years of marketing experience, focused on digital and social media content development; equivalency is determined by the City.
Valid state driver's license.
Skill in turning complex concepts into compelling narratives and executing them through a strategic content framework, including themes, categories, and rich media assets.
Demonstrated expertise implementing digital marketing initiatives tailored to a Destination Marketing Organization brand.
Effective communication skills and demonstrated proficiency in group presentations.
Advanced experience creating PowerPoint presentations.
Working knowledge of word processing and spreadsheet applications.
Proficiency in photography and video editing soft-design skills.
Ability to travel up to 15% of the time annually.
Ability to function well in a fast-paced and sometimes stressful environment.
Ability to proactively plan, develop, manage, and coordinate multiple projects and deadlines.
Ability to maintain high ethical standards and expect the same of others.
Ability to build and maintain relationships and work effectively as part of a team.
Professional image representative of the organization.
Ability to operate a personal or company motor vehicle for Visit South Padre Island business.

Nice To Haves

Bachelor's degree from a four-year college or university in marketing, communication, or a related field preferred.
Bilingual Spanish and English preferred.

Responsibilities

Assist with optimized content across major social media platforms, including Facebook, Instagram, LinkedIn, and X, using Trello.
Assist with photography and videography projects as needed.
Collaborate with the marketing agency of record to produce and publish website content, e-newsletters, social media posts, video scripts, and graphics.
Create photo and video storytelling content for publication across channels in partnership with the social media specialist and staff.
Research, brainstorm, and develop marketing projects and campaigns with the marketing team.
Support and attend organizational initiatives, partnerships, holidays, festivals, and collaborations.
Apply SEO strategies and best practices in content development and execution.
Monitor social media platforms, engage with visitors, and respond to inquiries promptly.
Ensure activations are fully equipped and staffed.
Manage promotional materials and equipment needed for events.
Assist with updating the Visit South Padre Island website.
Stay informed about hospitality industry developments and local South Padre Island events.
Keep up with destination marketing trends by attending conferences, webinars, and workshops.
Oversee the digital asset management library and maintain an organized repository of photos, videos, and galleries.
Collect and manage visitor data from island partners as needed.
Gather information for the monthly newsletter produced by the marketing agency of record.
Maintain a marketing calendar of upcoming events, campaign deadlines, and key activity reminders.
Take detailed notes during board and marketing meetings and follow up on action items and questions.
Assist with travel authorization forms.
Assist the Chief Marketing Officer with purchase orders and invoices.
Participate in year-round activations at events, sports partnerships, parades, and other activities to collect leads and build brand awareness.
Assist in ordering promotional items.
Create graphics for flyers or other informational materials as needed.
Assist in requesting graphic designs for upcoming events.
Perform other related duties as assigned.
Travel to industry events and promote the destination to potential visitors.
Attend staff and board meetings as needed.
Adhere to City of South Padre Island purchasing policies when performing purchasing tasks.