Marketing Specialist (Brand Marketing)

JK Moving Services•Sterling, VA

15h

About The Position

The Marketing Specialist supports the execution and optimization of integrated marketing programs across JK Moving’s business units. This role translates established marketing strategies into coordinated, multi-channel campaigns while ensuring consistency in brand voice, positioning, and customer experience. The Marketing Specialist executes day-to-day campaign activities across key channels, including CRM, email, and direct marketing. This role collaborates cross-functionally to support alignment with business priorities and contributes to marketing performance through effective execution, data insights, and continuous improvement.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent experience
Demonstrated ability to support execution of multi-channel marketing programs from planning through performance tracking
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics), including segmentation and basic workflow management
Working knowledge of applying brand voice, positioning, and messaging across channels
Experience tracking campaign performance metrics and identifying optimization opportunities
Strong organizational skills with the ability to manage multiple tasks, timelines, and priorities
Detail-oriented with a proactive, collaborative work style

Responsibilities

Execute integrated, multi-channel marketing campaigns across B2B and B2C segments in alignment with established strategy and business objectives
Support coordination of campaign timelines, workflows, and deliverables across channels including email, CRM, digital, print, and direct mail
Collaborate with internal teams to ensure timely and consistent campaign execution
Execute email marketing and CRM campaigns, including list segmentation, campaign setup, deployment, and basic performance tracking
Support direct marketing initiatives, including vendor coordination, list preparation, and execution tasks
Maintain data accuracy and support processes related to lead management and customer engagement
Apply brand guidelines to ensure consistency in messaging, tone, and visual identity across marketing materials
Support organization and maintenance of marketing assets, templates, and content resources
Coordinate with internal teams and external vendors to facilitate development and delivery of marketing materials
Track and report on campaign performance metrics, highlighting trends and areas for improvement
Assist in analyzing results and applying insights to enhance future campaign effectiveness
Contribute to testing and optimization efforts under guidance from marketing leadership
Partner with marketing, sales, and business unit teams to support campaign execution and alignment
Assist in the development of marketing and sales support materials
Build understanding of service lines to ensure accuracy and relevance in marketing efforts

Benefits

Comprehensive medical, dental, and vision insurance
World-class retirement savings programs including Company-funded profit sharing and safe harbor 401(k)
Recruitment and customer referral bonuses
Company-paid life insurance and accidental death benefits
Voluntary protection programs for employees and their families
Service recognition programs
Safety & performance bonuses
Tuition reimbursement and student loan repayment assistance
Discounted membership @ Gold’s Gyms (corporate locations) nationwide
Global employee wellness programs and Employee Assistance Program (EAP) for employees and their families
Medical and Dependent Care Flexible Spending Accounts (FSAs)
Health Savings Account (HSA) with employer matching contribution