MARKETING SPECIALIST III - 42000911 (FOR INTERNAL AGENCY EMPLOYEES ONLY)

State of Florida • Tallahassee, FL

21h • Onsite

About The Position

This is an internal agency opportunity for current employees of the Florida Department of Agriculture and Consumer Services. The Marketing Specialist III role involves assisting with analytics, program assessments, cost analysis, and developing reports on findings. The position requires developing a working knowledge of standard output measurements, KPIs, and other marketing metrics. It also involves assisting with analytical studies using quantitative and qualitative approaches, producing research on agriculture commodities, and supporting technical applications for optimizing division outputs. The role includes assisting staff with various marketing tools and platforms, training, and developing visual aids. Additionally, the position assists with contracts, goods procurement, budget management, and general office procedures.

Requirements

• A high school diploma or its equivalent and six (6) years of professional or nonprofessional experience in marketing, merchandising, customer service, public relations, or advertising; or A bachelor's degree (4 years) from an accredited college or university with a major in marketing, business, economics, agriculture, international affairs, or merchandising, and two (2) years of experience in marketing, merchandising, customer service, public relations or advertising.
• Requires possession of a valid Driver’s License.
• All fields in the Candidate Profile must be completed (an attached resume is not a substitution for the information required on the candidate profile).
• Work history, duties and responsibilities, hours worked, supervisor, and formal education fields, etc. must be filled out to determine qualifications for this position.
• Responses to Qualifying Questions must be verifiable in the Candidate Profile.
• Successful applicant must pass a background screening, including fingerprinting, as a condition of employment.

Nice To Haves

• Knowledge of program planning and evaluation techniques.
• Knowledge of the methods and techniques of compiling, classifying and analyzing data.
• Knowledge of the principles and techniques of effective communications.
• Ability to coordinate economic and market surveys.
• Ability to coordinate the administration of marketing orders.
• Ability to present information in a concise and organized manner.
• Ability to plan, organize and coordinate work assignments.
• Ability to analyze economic trends in agriculture.
• Ability to communicate technical information effectively.
• Ability to review and evaluate data.
• Ability to formulate policies and procedures.
• Ability to establish and maintain effective working relationships with others.

Responsibilities

• Assists with analytics, producing assessments of programs and events to determine impacts and costs analysis and to develop initial review assessments of programs and operations within the division and other areas as directed.
• Develops a working knowledge of standard output measurements of events and missions and develops reports on findings. Develops a working knowledge of KPI’s and other metrics as they relate to FFF marketing efforts.
• Assists with analytical studies which employ mixed methods that implement quantitative and qualitative approaches used to measure division programs, objectives, effectiveness and return on investment.
• Produces research on agriculture commodities, facts, and trends through pertinent means of data presentation.
• Assists with an array of technical applications, analysis, testing, development, operations, and enhancements required to optimize division outputs and measurements.
• Assists staff with the operations and capabilities of sales cloud, marketing cloud, analytics, survey methodologies, survey development best practices, data presentations and interpretations.
• Assists with training and producing and updating training manuals and presentations. Assists with the development of visual aids, statistical charts, tables, slides, and other graphic presentations of facts and trends pertinent to the marketing of Florida agricultural products and the measurement of internal operations.
• Provides training, instruction, and guidance to staff on database usage, operations, and recommendations for improvements.
• Assists with the bureau’s contracts and goods procurement, as well as report preparation and proofreading at a high standard.
• Maintains a comprehensive working knowledge and capability in general office procedures, databases and other technical capabilities needed to achieve superior results in missions, events and projects.
• Assists with budget or contract management.
• Performs other related duties as assigned.

Benefits

• Annual and Sick Leave benefits
• Nine paid holidays and one Personal holiday each year
• State Group Insurance coverage options, including health, life, dental, vision and other supplemental insurance options
• Retirement plan options, including employer contributions
• Flexible Spending Accounts
• Tuition waivers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level