Marketing, Social Media & Event Coordinator

Moto United Powersports•Lehi, UT

3d•Onsite

About The Position

Moto United Powersports and Marine United are dealerships serving riders and boaters across Utah and Arizona. The Marketing, Social Media & Event Coordinator is a hands-on corporate role supporting both brands through event planning, content creation, and digital marketing. The coordinator plans and runs dealership events, manages social media and website content, creates and manages advertising campaigns, and administers manufacturer co-op programs. The work may range from organizing a demo day to filming a model walkaround or building an advertising campaign. Powersports or boating knowledge is helpful but not required.

Requirements

Experience in one or more of social media management or content creation, event planning or coordination, or marketing coordination. Experience from business, nonprofit, hospitality, retail, or freelance work counts.
Hands-on experience running and managing paid ad campaigns through Meta Business Suite or Meta Ads Manager.
Strong organizational skills and ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills.
Basic photo and video skills, or willingness to learn.
Ability to work independently and as part of a team.
Creative, approachable manner and comfort working with customers, vendors, and community partners.
Valid driver's license and reliable transportation.
Ability to travel between the Lehi and Draper stores throughout the week, and to other store locations and offsite events as needed.
Availability to work some evenings and weekends for events.
Ability to help with event setup and teardown, including moving displays, tents, and equipment.

Nice To Haves

Experience in, or a passion for, powersports, automotive, marine, or outdoor recreation.
Experience with manufacturer co-op advertising programs.
Familiarity with Adobe Creative Suite, Canva, CapCut, or similar design and editing tools.
Experience with website content management systems or social media scheduling and analytics tools.
Experience with event budgeting and vendor management.

Responsibilities

Plan, organize, and run dealership events, including open houses, demo days, group rides, new model launches, boat shows, on-water demos, and customer appreciation events.
Manage event logistics, including scheduling, vendors, venues and permits, staffing, setup, and teardown.
Build and manage event budgets.
Coordinate sponsorships, partnerships, and community events with manufacturers, local businesses, riding and boating clubs, and community organizations.
Represent Moto United and Marine United at offsite events, rallies, and shows as needed.
Gather event feedback and results to improve future events.
Develop and carry out social media plans supporting sales, service, and event goals for both brands.
Create photos, videos, reels, stories, live streams, and written posts for platforms including Facebook, Instagram, YouTube, and TikTok.
Showcase inventory, promotions, events, and dealership people and culture.
Plan, film, edit, and publish how-to, maintenance, riding and boating tips, and product demonstration videos for YouTube channels.
Monitor and respond to comments, messages, and online reviews.
Design ad content, including graphics, video, and copy, for social, digital, and print campaigns.
Create, manage, and optimize paid social campaigns using Meta Business Suite and Meta Ads Manager to drive traffic, generate leads, and increase event attendance.
Support local and traditional marketing through email, print, radio, signage, and in-store promotional materials.
Track results across social media, the website, advertising, and events, and share regular reports with insights and recommendations.
Keep both company websites current with inventory, promotions, events, and other content.
Apply SEO best practices and use website analytics to identify opportunities for improvement.
Research manufacturer co-op advertising programs; prepare and submit proposals and claims according to manufacturer guidelines; maintain submission records and track reimbursements.
Work with sales, service, parts, and leadership teams to maintain consistent messaging and branding across channels.
Stay current on marketing, social media, and event trends, especially in the powersports and marine industries.