Marketing Senior Analyst
About The Position
The Federal Account Based Marketing (ABM) Senior Analyst supports strategic ABM initiatives for Federal accounts that are valuable to the business. The role executes ABM methodologies and helps drive increased engagement with Federal clients to retain and expand their engagement and support sustainable account growth. The analyst executes 1:1, 1:few, and 1:many ABM programs, collaborates with NTT DATA North America marketing disciplines to deliver personalized campaigns and content, and helps ensure campaigns target the appropriate Federal clients using the right ABM construct and approach. The role works with Federal marketing leadership, client and sales executives, and marketing teams to identify and execute account and cluster campaigns based on client insights. It uses marketing channels, automation, CRM, analytics, and AI tools to engage target accounts, track performance, support events and field marketing, and improve campaign results. The position is based in Herndon, Virginia.
Requirements
- Bachelor's degree in marketing, business, communications, or a related field.
- At least 5 years of marketing experience.
- Must be a U.S. citizen.
Responsibilities
- Work with the Federal Senior Director of Marketing and Communications, Federal Client Executives, Sales Executives, and the NTT DATA North America marketing team to identify and execute key account and cluster campaigns based on client insights.
- Use marketing channels, including email, social media, events, and webinars, to engage target accounts across different touchpoints.
- Track and demonstrate Federal ABM adoption and performance in achieving business goals.
- Leverage artificial intelligence, marketing automation platforms, CRM systems, and analytics tools to manage and optimize Federal ABM efforts.
- Support preparation for external and internal product events.
- Execute events, trade shows, and webinars relevant to target accounts.
- Use standard campaign methodology and metrics to track initiative results and identify opportunities for improvement.
- Support requirements gathering and management.
- Provide sales teams with marketing roadmaps and support on key initiatives, trends, and partner solutions.
- Support metrics tracking and database updates.
- Support field marketing.
- Use AI tools, including ChatGPT, Claude, and Microsoft Copilot, as well as Web 2.0, search, wikis, and interactive elements appropriately.
- Perform other related tasks as required.
Benefits
- Medical insurance with an employer contribution
- Dental insurance with an employer contribution
- Vision insurance with an employer contribution
- Flexible spending account or health savings account
- Life and AD&D insurance
- Short- and long-term disability coverage
- Paid time off
- Employee assistance
- 401(k) program with company match
- Additional voluntary or legally required benefits
- May be eligible for incentive compensation based on individual and/or company performance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
