Marketing & Resident Experience Specialist - Townhomes at Newtown Crossing

American Campus Communities•Lexington, KY

4d•Onsite

About The Position

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and drive occupancy through strategic marketing, exceptional customer service, and leasing execution. The role combines marketing initiatives with leasing responsibilities, including prospect appointments and tours, lead follow-up, move-in and move-out administration, room assignments, and roommate matching. It also supports resident engagement through community events and programs, helping maintain occupancy and retention and create an exceptional living experience. The position executes sales and marketing strategies across traditional, digital, and social channels; creates and posts social media content; audits property websites and digital listings; and prepares required reports. It builds relationships with local businesses, community leaders, and university partners, monitors market trends and performance, and partners with the service team to maintain the property and its curb appeal. The role may be subject to an on-call rotation and includes other duties assigned by the manager.

Requirements

At least 2 years of experience in leasing, marketing, or sales.
Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
Experience writing routine reports and correspondence.
Strong communication and organizational skills, as described for the ideal candidate.
Ability to perform each essential duty satisfactorily; reasonable accommodations may be made for individuals with disabilities.

Nice To Haves

Prior experience in the student housing industry.
Bachelor’s degree in marketing, business, or a similar field.
Social media experience.
Experience or interest in leasing, sales, marketing, hospitality, or customer service.

Responsibilities

Execute leasing processes for prospective residents, including appointments, lead management, tours, showroom upkeep, and prospect and future-resident follow-up.
Give informative property tours, anticipate prospects’ needs, address objections, and work to close the tour.
Maintain accurate prospect traffic and leasing data in required systems and platforms; complete move-in and move-out administrative requirements to company standards.
Assist with office administrative tasks, including package management.
Plan, prepare, and implement lease-up events, renewal events, and resident programs.
Execute sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy and revenue using traditional, digital, and social marketing.
Create and post engaging, visually appealing social media content on approved company channels in accordance with company standards.
Audit property websites, digital channels, and listings for accuracy and visual standards.
Produce and submit required reports to the supervisor and support teams for approval and distribution as needed.
Coordinate room assignments and roommate matching when needed.
Build and maintain relationships with local businesses, community leaders, and university partners.
Remain knowledgeable about market trends, market performance, new construction in the area, and enrollment.
Partner with the service team to help ensure the property is well-maintained and meets curb appeal standards.
Represent and serve as a liaison for American Campus Communities in interactions.
Participate in an on-call rotation if required.
Perform other duties as assigned by the manager.