Marketing & Resident Experience Specialist - Plaza Verde Phase II

American Campus Communities•Irvine, KY

22d•Onsite

About The Position

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and occupancy through strategic marketing, leasing execution, customer service, and resident engagement. The role combines marketing initiatives with comprehensive leasing responsibilities, including conducting tours, coordinating move-ins, managing room assignments, and supporting move-outs. The specialist also helps create a vibrant living environment through community events and resident programs that support high occupancy and retention. The position supports leasing and marketing across Plaza Verde, Plaza Verde Phase II, Vista Del Campo, Vista del Campo Norte, Camino del Sol, and Puerta del Sol in the Irvine market. It may be subject to an on-call rotation. The role is part of the Property Leasing department and reports to the Resident Experience Manager.

Requirements

Two years of experience in leasing, marketing, or sales.
Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
Experience writing routine reports and correspondence.
Strong communication and organizational skills.
Ability to perform the essential duties satisfactorily; reasonable accommodations may be made for individuals with disabilities.

Nice To Haves

Prior experience in the student housing industry.
Bachelor’s degree in marketing, business, or a similar field.
Social media experience.
Experience or interest in leasing, sales, marketing, hospitality, or customer service.

Responsibilities

Maximize revenue and drive occupancy through marketing efforts, customer service, and leasing execution.
Manage the leasing process for prospective residents, including appointments, leads, tours, show rooms, and prospect and future-resident follow-up.
Conduct informative onsite property tours, anticipate prospects’ needs, address objectives, and support closing the tour.
Maintain accurate prospect traffic and leasing data in required systems and platforms.
Complete move-in and move-out administrative requirements to company standards.
Assist with office administrative tasks, including package management.
Coordinate planning, preparation, and implementation of lease-up events, renewal events, and resident programs.
Execute sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy and revenue using traditional, digital, and social media.
Create and post engaging, visually appealing social media content on approved company channels in accordance with company standards.
Audit property websites, digital channels, and listings for accuracy and visual standards.
Produce and submit required reports to supervisors and support teams for approval and distribution as needed.
Coordinate room assignments and roommate matching when needed.
Build and maintain relationships with local businesses, community leaders, and university partners.
Stay informed about market trends, market performance, new construction, and enrollment.
Partner with the service team to help ensure the property is well-maintained and meets curb-appeal standards.
Represent American Campus Communities and act as a liaison in interactions.
Perform other duties as assigned by the manager.