Marketing Research Analyst Intern (Summer 2027)

ITW•Glenview, IL

About The Position

The Market Analyst Intern supports ITW Commercial Construction North America (CCNA) marketing, strategy, and innovation initiatives by gathering and analyzing market, customer, competitive, construction-industry, and internal business data. The intern helps assess prioritized growth sub-segments, understand customer and market needs, evaluate growth opportunities, and turn research into clear, actionable recommendations. The role reports to the Marketing Innovation Manager and offers exposure to strategic marketing, Customer-Back Innovation (CBI), 80/20, market analysis, and cross-functional decision-making. The priority market or research project will be selected based on current CCNA business needs and the opportunity pipeline. The intern will own a meaningful project with defined objectives, regular coaching, cross-functional exposure, and a final presentation. Development areas include market sizing and segmentation, Voice of Customer, competitive analysis, CBI and front-end opportunity development, 80/20, data storytelling, project management, and stakeholder communication. This role operates in a professional office environment, with occasional exposure to varied extreme conditions at job sites. Noise levels in the office and at job sites can be loud. The employee regularly talks or hears and frequently stands, walks, uses hands to handle or feel objects, lifts objects, and reaches with hands and arms. Specific vision abilities include close, distance, peripheral, and depth vision.

Requirements

Be a rising junior pursuing a bachelor's degree in Marketing, Business, Analytics, Economics, Finance, Data Analytics, or a related field.
Have an expected graduation date between December 2028 and May 2029.
Demonstrate strong research, analytical, critical-thinking, and problem-solving abilities, including the ability to identify patterns and draw logical conclusions from data.
Have effective written, verbal, and presentation communication skills to convey findings and recommendations clearly.
Be proficient in Microsoft Excel and PowerPoint.
Have strong organizational skills and attention to detail.
Demonstrate curiosity and interest in markets, customers, products, construction applications, and business strategy.
Be able to work independently, manage projects, seek guidance appropriately, and collaborate effectively across cross-functional teams.

Nice To Haves

Experience or coursework in market research, analytics, statistics, data visualization, or business intelligence tools.
Willingness to participate in customer, distributor, industry, or jobsite research activities.

Responsibilities

Gather and analyze market, customer, competitor, industry, and internal sales data to identify business opportunities.
Research market size, growth drivers, customer needs, buying behaviors, industry trends, and emerging construction methods.
Evaluate prioritized growth segments and strategic growth opportunities through market and competitive analysis.
Conduct customer and industry research using interviews, surveys, field visits, Voice of Customer activities, and secondary research.
Identify market trends, customer pain points, competitive gaps, business risks, and areas for growth.
Develop reports, dashboards, presentations, and actionable recommendations to support business decisions.
Collaborate cross-functionally to support targeted selling, portfolio initiatives, opportunity development, and stakeholder presentations while applying ITW's 80/20 principles.