About The Position

The Marketing Research Analyst Intern will support ITW Commercial Construction North America (CCNA) marketing, strategy, and innovation initiatives by gathering and analyzing market, customer, competitive, construction-industry, and internal business data. The intern will help assess prioritized growth sub-segments, understand customer and market needs, evaluate growth opportunities, and translate research into clear, actionable recommendations. The priority market or research project will be selected based on current CCNA business needs and the opportunity pipeline. Reporting to the Marketing Innovation Manager, the intern will gain practical exposure to strategic marketing, Customer-Back Innovation (CBI), ITW’s 80/20 principles, market analysis, and cross-functional decision-making. The intern will own a meaningful project with defined objectives, receive regular coaching, work across functions, and deliver a final presentation. Development areas include market sizing and segmentation, Voice of Customer, competitive analysis, CBI and front-end opportunity development, 80/20, data storytelling, project management, and stakeholder communication. The job operates in a professional office environment, with occasional exposure to varied extreme conditions at job sites. Noise levels in the work environment and job sites can be loud. The position regularly requires talking or hearing and frequently requires standing, walking, using hands to finger, handle, or feel, lifting objects, and reaching with hands and arms. Required vision abilities include close, distance, peripheral, and depth vision.

Requirements

  • Be a rising junior pursuing a bachelor’s degree in Marketing, Business, Analytics, Economics, Finance, Data Analytics, or a related field.
  • Have an expected graduation date between December 2028 and May 2029.
  • Demonstrate strong research, analytical, critical-thinking, and problem-solving abilities, including the ability to identify patterns and draw logical conclusions from data.
  • Have effective written, verbal, and presentation communication skills to convey findings and recommendations clearly.
  • Be proficient in Microsoft Excel and PowerPoint.
  • Have strong organizational skills and attention to detail.
  • Demonstrate curiosity and interest in understanding markets, customers, products, construction applications, and business strategy.
  • Be able to work independently, manage projects, seek guidance appropriately, and collaborate effectively across cross-functional teams.

Nice To Haves

  • Experience or coursework in market research, analytics, statistics, data visualization, or business intelligence tools.
  • Willingness to participate in customer, distributor, industry, or jobsite research activities.

Responsibilities

  • Gather and analyze market, customer, competitor, industry, and internal sales data to identify business opportunities.
  • Research market size, growth drivers, customer needs, buying behaviors, industry trends, and emerging construction methods.
  • Evaluate prioritized growth segments and strategic growth opportunities through market and competitive analysis.
  • Conduct customer and industry research using interviews, surveys, field visits, Voice of Customer activities, and secondary research.
  • Identify market trends, customer pain points, competitive gaps, business risks, and areas for growth.
  • Develop reports, dashboards, presentations, and actionable recommendations to support business decisions.
  • Collaborate cross-functionally to support targeted selling, portfolio initiatives, opportunity development, and stakeholder presentations while applying ITW’s 80/20 principles.
  • Own a meaningful project with defined objectives and deliver a final presentation.

Benefits

  • Continuous learning and advancement opportunities
  • Inclusive environment supported by Employee Resource Groups (ERGs)
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