Marketing Representative (Hybrid)

NYCM Insurance•Edmeston, NY

7d•Hybrid

About The Position

The Marketing Representative works closely with marketing managers and the sales team to promote lead generation, create upsell opportunities, and help agents grow through promotion of company products and services. The role also anticipates and helps identify new products needed in a changing personal and commercial environment. The territory covers Delaware, Broome, Chenango, Otsego, and Madison counties, and surrounding areas as needed. It is a hybrid position in which travel is a primary function and is required a majority of the time. The position is exempt and works 40 hours per week.

Requirements

High school diploma or equivalent, with related experience demonstrating the knowledge, skills, and abilities necessary to perform the essential functions of the position.
Valid New York State driver's license with an acceptable driving record.
Proficient and thorough working knowledge of underwriting guidelines, company growth and sales initiatives, pricing goals and rate changes, and company products.
Working knowledge of product management data.
Proficiency in agency contracts and monthly experience.
Strong working knowledge of coverages, claims handling, and accounts, as well as familiarity with internal technology systems.
Ability to evaluate and maintain agent relationships for profitability.
Good computer skills.
Ability to make accurate, timely decisions.
Documentation, organizational, prioritization, and multitasking skills.
Strong oral, listening, and written communication skills.
Good presentation skills.
Customer-service orientation.
Strong professional interpersonal skills.
Professional, adaptable approach to independent or team work and change.

Responsibilities

Develop robust knowledge of all product lines and services.
Execute marketing strategies.
Engage in daily agency interactions, either in person or virtually.
Communicate underwriting processes, company growth and sales initiatives, pricing goals and rate changes, and products.
Create customized agency growth plans.
Report weekly and monthly on the status of field marketing activities.
Identify growth opportunities through new agency appointments and book transfers.
Provide market intelligence to internal teams to support development of new products.
Chronicle daily activities and interactions using company-assigned databases and tools.
Document and share customer intelligence with the sales team.
Track expenses in an organized fashion.
Cultivate and develop good working relationships within the organization.
Develop and maintain new and existing agency relationships to engage in growth conversations.
Attend industry events and functions to cultivate relationships and sell products.
Monitor industry trends and competitor activities.
Perform other duties as assigned.