Leasing Consultant - Colony Village

Gallery Residential•Chester, VA

5d•Onsite

About The Position

The Marketing Representative coordinates the community’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. The role performs activities related to leasing to new residents, supporting resident satisfaction throughout the lease term, and securing lease renewals. It includes in-person sales and leasing, marketing and prospect follow-up, preparing apartments and common areas for tours and move-ins, responding to resident concerns, and completing administrative and financial reports. The position requires reliable, punctual physical attendance at the designated worksite and the ability to perform essential duties independently. The position is scheduled for 40 hours in a regular work week. Hours vary by site; typical operating hours are Monday through Friday, 9:00 a.m. to 6:00 p.m., Saturday, 10:00 a.m. to 5:00 p.m., and Sunday, 1:00 p.m. to 5:00 p.m. Marketing Representatives must be available to work weekends when scheduled. The role has no supervisory responsibilities and may require routine local travel for training, market research, or other work-related needs.

Requirements

High school diploma or GED equivalent.
Employment history demonstrating sales, marketing, internet, and customer service experience sufficient to address complaints and complete financial records, documents, and reports.
Ability to read, write, and communicate effectively; comprehend and complete legal documents; explain apartment features; and prepare routine reports and correspondence.
Math skills to perform basic arithmetic and calculate percentages for financial records, budgets, and fiscal reports.
Sales skills including generating leads, presenting, qualifying prospects, and closing sales.
Ability to follow written, oral, or diagram-based instructions and resolve problems involving concrete variables in standardized situations.
Proficiency in word processing, spreadsheet programs, property management applications, and internet use for marketing, advertising, and sales.
Current valid driver's license.
Ability to work weekends when scheduled.
Ability to work in a stressful environment and work peacefully with coworkers and residents.
Ability to perform the essential job functions unaccompanied.
Ability to use hands for typing, handling, or feeling objects; talk and hear; stand, walk, reach, climb, stoop, squat, and intermittently sit.
Ability to access all interior and exterior parts of the property and amenities, walk extended distances, navigate stairs to multiple levels, and operate golf carts at properties where provided.
Ability to push, pull, lift, carry, or maneuver up to 20 pounds independently and up to 50 pounds with assistance.
Required vision abilities include close, distance, and color vision, peripheral vision, depth perception, and ability to adjust focus.

Nice To Haves

Industry certifications are appreciated.
Experience with Yardi property management applications is preferred.

Responsibilities

Coordinate community marketing, leasing, and renewal strategies to support occupancy, revenue, and resident retention goals.
Perform in-person sales and leasing activities, including greeting and qualifying prospects, conducting property tours, processing applications and screenings, preparing lease and move-in packages, and supporting move-in and lease signing.
Inspect apartments before move-in, confirm they are ready, and coordinate outstanding work with the maintenance team.
Monitor market and competitor conditions and develop and implement short- and long-term marketing plans and occupancy goals.
Follow established policies for concessions, specials, and other occupancy programs.
Design and execute offsite marketing activities, resident referral and employer outreach programs, and internet marketing initiatives.
Use property management software to track availability, traffic, leasing activity, and resident and prospect information.
Inspect marketing corridors, tour routes, show units, models, amenities, and the leasing office; coordinate needed maintenance and upkeep.
Follow up with prospects and new residents through email, notes, cards, calls, or other contacts to support leasing and renewal decisions.
Support lease renewals by preparing and delivering renewal packages, contacting residents before move-out dates, and ensuring documents are completed and implemented on time.
Respond promptly and courteously to resident and client or owner concerns, resolve problems, and document or route requests as appropriate.
Complete accounting, financial, administrative, and other reports, and perform other assigned or necessary duties.
Participate in community and industry activities that support the company, marketplace presence, professional development, and business goals.
Maintain predictable attendance and punctuality and meet the physical demands and performance expectations of the position.