Manager/Senior Manager, Marketing & Publicity (NYC Hybrid)

HarperCollins Publishers • New York, NY

4d • Hybrid

About The Position

The Avon Group, a division of HarperCollins Publishers, is seeking a Marketing & Publicity Manager or Senior Manager to lead and execute creative publicity and marketing campaigns for frontlist and backlist titles from Avon A. The role supports books across romance, romantasy, thriller, horror, new adult, and book club genres, and focuses on reaching each title’s readers through creative, fast-moving campaigns. The position is based in New York City on a hybrid schedule.

The successful candidate will conceive, develop, and execute integrated campaigns for 6–8 books per season. They will collaborate with imprint leads, communicate campaign updates to internal and external stakeholders, manage title budgets, contribute feedback on select author proposals, and represent the imprint in acquisition meetings. The role also includes building relationships with media and influencer contacts and presenting regularly at sales and marketing meetings.

The employer seeks someone with at least 5–7 years of publicity or marketing experience, strong project management and communication skills, creative campaign instincts, and demonstrated knowledge of social media as a marketing and sales tool. Trade book experience is a plus. The stated salary range is $75,000–$90,000. HarperCollins offers a comprehensive benefits package spanning physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and elective benefits.

Requirements

• College degree or equivalent work experience.
• At least 5–7 years of publicity or marketing experience.
• A track record of creative, unconventional campaign ideas and the drive to execute them.
• Ability to work at a fast pace, manage multiple titles, and adapt when plans or opportunities change.
• Strong project management, communication, organization, independent working, and presentation skills.
• Ability to work cross-functionally across the division and company.
• Exceptional written and oral communication skills, a positive attitude, professionalism, creativity, and attention to detail.
• Demonstrated knowledge of social media best practices and their application to books as a marketing and sales tool.
• Proficiency in MS Office Suite.
• Resourcefulness, initiative, and ability to solve problems independently.

Nice To Haves

• Trade book experience.
• Experience working on both fiction and nonfiction campaigns.
• Experience with Canva, Adobe Creative Suite, or similar design programs.
• Social media skills, including content creation experience.

Responsibilities

• Conceive, develop, and execute integrated publicity and marketing campaigns for 6–8 books per season, tailoring campaigns to their intended readers.
• Develop campaign messaging and pursue media coverage, consumer and influencer activation, content creation, social media, newsletters, advertising, event opportunities, and nontraditional marketing tactics.
• Experiment with new ideas, respond quickly to emerging trends and opportunities, and use results to refine campaign approaches.
• Collaborate with Avon Group imprint leads on publicity and marketing campaign strategy.
• Communicate detailed campaign updates directly to internal and external stakeholders.
• Oversee budgets for assigned titles.
• Provide feedback to the editorial group on select author proposals and represent the imprint in acquisition meetings with prospective authors.
• Build and maintain relationships with key influencers and broadcast, print, and digital media contacts.
• Present regularly at sales and marketing meetings.

Benefits

• Comprehensive benefits package covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other needs.
• Elective benefits that employees may select to fit their needs and personal situations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager