Manager/Senior Manager, Marketing & Publicity (NYC Hybrid)
About The Position
The Avon Group, a division of HarperCollins Publishers, is seeking a Marketing & Publicity Manager or Senior Manager to lead and execute creative publicity and marketing campaigns for frontlist and backlist titles from Avon A. The role covers books across romance, romantasy, thriller, horror, new adult, and book club genres, and focuses on finding and reaching the audiences most likely to connect with each title. The position develops integrated campaigns, experiments with new ideas and emerging opportunities, and uses results to refine campaign approaches. It collaborates with imprint leads and communicates campaign updates to stakeholders inside and outside the company. The role also oversees title budgets, contributes feedback on select author proposals, represents the imprint in acquisition meetings, maintains relationships with media and influencers, and presents regularly at sales and marketing meetings. The position is based in New York City on a hybrid schedule. The salary range is $75,000–$90,000. Cover letters are strongly preferred.
Requirements
- College degree or equivalent work experience.
- A minimum of 5–7 years of publicity or marketing experience.
- A track record of creative, unconventional campaign ideas and the drive to execute them.
- Ability to work at a fast pace, manage multiple titles, and adapt when plans or opportunities change.
- Strong project management, communication, organizational, independent-work, and presentation skills.
- Ability to work cross-functionally across the division and company.
- Excellent written and oral communication skills, a positive attitude, professionalism, creativity, and attention to detail.
- Demonstrated knowledge of social media best practices and their application to books as a marketing and sales tool.
- Proficiency in MS Office Suite.
- Resourcefulness, initiative, and the ability to solve problems independently.
Nice To Haves
- Trade book experience.
- Experience working on both fiction and nonfiction campaigns.
- Experience with Canva, Adobe Creative Suite, or similar design programs.
- Social media skills, including content creation experience.
Responsibilities
- Conceive, develop, and execute integrated publicity and marketing campaigns for 6–8 books per season, tailoring each campaign to its intended readers.
- Develop creative campaign messaging to secure media coverage and activate consumers and influencers through content creation, social media, newsletters, advertising, events, and nontraditional marketing tactics.
- Experiment with new ideas, act quickly on emerging trends and opportunities, and use results to refine campaign approaches.
- Collaborate with Avon Group imprint leads on marketing and publicity campaign strategy.
- Communicate detailed campaign updates to internal and external stakeholders.
- Oversee budgets for assigned titles.
- Provide feedback to the editorial group on select author proposals and represent the imprint in acquisition meetings with prospective authors.
- Build and maintain relationships with influencers and broadcast, print, and digital media contacts.
- Present regularly at sales and marketing meetings.
Benefits
- Comprehensive benefits package covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
- Elective benefits employees may select to fit their needs and personal situations.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
