Marketing Programs Specialist

KlariVis•Roanoke, VA

4d•$62,000 - $80,000•Onsite

About The Position

KlariVis is seeking a Marketing Programs Specialist to manage the day-to-day execution within the marketing department. This role involves building and sending campaigns, scheduling posts, routing leads, and generating reports across email, social media, events, and marketing operations for the core KlariVis brand. As an AI-first company, this position will utilize generative AI tools daily to increase efficiency while maintaining brand voice and accuracy under human review. Due to the small size of the marketing team, this individual will own the execution layer of the entire function, with significant opportunities for growth.

Requirements

2 to 4 years of experience running marketing execution in a B2B or SaaS environment, in a coordinator, specialist, operations, or campaign role.
Hands-on experience with HubSpot, including building emails, workflows, lists, and reports.
Working knowledge of a CRM, ideally Salesforce, with strong data hygiene and reporting skills.
Strong project management skills, with the ability to manage multiple concurrent programs effectively.
Clear, on-brand writing for email and social media, with the ability to adapt tone for a professional banking audience.
Proficiency in Canva for everyday asset creation.
Fluency and curiosity with generative AI tools, with experience working in an AI-first manner.

Nice To Haves

Experience marketing to banks, credit unions, or other financial institutions.
Familiarity with GA4 and social scheduling tools.
Landing-page and form-building experience.
Familiarity with the Adobe suite and virtual event platforms such as Zoom.
Video editing or basic multimedia production skills for repurposing content.

Responsibilities

Build, QA, and send email campaigns and nurture cadences in HubSpot, manage lists, segments, and lifecycle stages, run A/B tests, report on results, manage the send calendar, and maintain deliverability.
Own the social media content calendar for LinkedIn and secondary channels, schedule and publish content, adapt content from the lead writer into channel-native posts, track followers, and manage community response.
Assist with logistics for conferences, trade shows, and webinars, own webinar execution from registration to follow-up, and run pre- and post-event promotion.
Execute multi-channel integrated campaigns according to the plan, maintain the shared calendar, build and QA landing pages and forms connected to the CRM, manage tracking and UTM parameters, repurpose core content into channel-specific assets, and organize the asset library.
Handle daily marketing operations hygiene in HubSpot and Salesforce, including data integrity, lead routing, and sales hand-offs, build and maintain dashboards and reports, and manage projects in Monday.com.
Publish and update website pages, blog posts, and resources in the CMS, maintain on-page SEO fundamentals, monitor organic performance, and manage the gated resource library and conversion paths.
Utilize generative AI tools daily to draft and repurpose copy, build reusable prompts and workflows, and streamline repetitive tasks in campaign production and reporting, ensuring human review for brand voice and accuracy.