Marketing Programs Sr. Specialist

Verint•United States,

11h

About The Position

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com. Overview of Job Function: The Senior Specialist will own marketing programs end-to-end, executing a wide range of tactics including ABM nurture, intent-based programs, email marketing, content campaigns, webinars, and support field events/tradeshows and social campaigns. The role will work closely with content and operations to support and optimize BD outbound. This job requires strong cross-functional collaboration with teams including Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to bring campaigns to life and ensure measurable impact.

Requirements

BA/BS degree or equivalent work experience required
Minimum 5+ years of experience in B2B marketing, preferably in technology, SaaS, or agency environment
Proven experience executing integrated, multi-channel marketing campaigns end-to-end
Strong project management skills with the ability to manage multiple programs and deadlines simultaneously
Experience working cross-functionally with diverse teams and stakeholders
Excellent written and verbal communication, organization, and attention to detail
Ability to thrive in a fast-paced, high-growth environment
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations

Nice To Haves

Experience with marketing and sales tools such as Salesforce, HubSpot, Outreach, and Wrike
Strong analytical mindset with experience using data to drive decision-making and optimization
Experience executing webinars, events, and digital marketing programs
Hands-on experience with Salesforce for campaign tracking, reporting, and analytics
Familiarity with AI tools and applications in marketing to improve efficiency and performance

Responsibilities

Execute integrated marketing programs aligned with campaign strategy and business objectives set by the Marketing Campaigns team
Support development of program plans, timelines, and deliverables across multiple concurrent campaigns
Ensure alignment across stakeholders and maintain clear communication throughout program lifecycle
Own end-to-end execution of marketing programs, with tactics including: ABM nurture programs for mid to late-stage opportunities, Intent-based programs, Email marketing, Events: Verint-hosted, tradeshows, and field events, Virtual events and webinars: Third-party and Verint-hosted, Content and report-based campaigns, Support BD outbound
Coordinate with cross-functional teams to ensure seamless execution of all tactics
Manage multiple projects simultaneously, ensuring deadlines, quality standards, and business objectives are met
Track, measure, and report on tactic and program performance using Salesforce, Hubspot and other marketing tools
Analyze data to provide actionable insights and recommendations to optimize future programs
Partner with Marketing Operations to ensure accurate campaign setup, tracking, and attribution
Partner closely with Content, Marketing Operations, BD, Events, Digital, GTM, and Sales teams to bring programs to life
Ensure alignment between marketing programs and sales priorities to maximize pipeline generation and deal acceleration
Communicate program updates, results, and insights clearly to stakeholders
Identify opportunities for continuous improvement in processes, workflows, and campaign performance
Maintain high standards of organization, documentation, and execution excellence
Leverage AI tools and modern marketing technologies to increase speed, efficiency, and effectiveness of campaign execution