Marketing Programs Specialist, Symmetry

Gusto•Scottsdale, AZ

4d•Hybrid

About The Position

At Symmetry, we're building the future of payroll compliance technology. We have a powerful vision and an ambitious growth plan—but brilliant strategy is nothing without tactical execution. That's where you come in. We're looking for a Marketing Programs Specialist to be the operational backbone of our marketing engine—the person who turns strategy into shipped work across new business acquisition and client and product communications. This isn't a role about sitting in meetings or setting strategy; it's about making things happen, and making them happen faster than traditional marketing teams ever could. You'll work hand-in-hand with two leaders: supporting the Demand Generation Manager to drive new client acquisition, and supporting the Product Marketing Manager to deliver client and product communications. And you'll do all of it as an AI-first marketer—using AI as your co-pilot in everything you touch. We believe the next generation of B2B marketers won't just use AI; they'll make it the default way they work. This role is built for exactly that person. This is a high-impact execution role with a direct line to pipeline and revenue, offering a front-row seat to building a world-class, AI-first and B2B SaaS marketing function.

Requirements

3+ years in a B2B marketing role, ideally in SaaS or technology.
Fluency with AI tools as your default way of working. You've gone beyond basic prompting—you've built custom GPTs or Claude Projects, automated workflows, or used AI tooling to solve real problems.
Organized and detail-oriented, able to manage multiple tasks and deadlines across parallel workstreams.
Reliable follow-through—you take ownership of your commitments.
Clear communicator who works well with internal teams (Demand Gen, Product Marketing, Sales) and external partners—and who can adapt tone for different audiences, including technical readers like developers.
Curiosity about how marketing influences not just net-new pipeline, but also customer retention and expansion revenue.
Comfortable learning new tools quickly—a skill that matters more than ever as the AI tooling landscape evolves monthly.

Nice To Haves

Exposure to demand generation, lifecycle marketing, customer marketing, or developer marketing is a plus.
Experience with any of the following is a plus: Marketing Automation (HubSpot or similar), including lifecycle workflows and customer segmentation CRM (Salesforce or similar) Events (Zoom or other webinar platforms) Project Management (Notion, Asana, or similar) AI & Automation Tools (Claude, ChatGPT, Gumloop, Glean, or similar) Developer-facing communication tools (changelog platforms, dev community tools, technical documentation systems)

Responsibilities

Coordinate LinkedIn and Google Ads campaigns targeting prospects, using AI to accelerate audience research, draft and iterate ad copy variants, analyze creative performance, and surface optimization recommendations.
Support the planning and execution of prospect-facing webinars and digital campaigns—registration and landing page setup, speaker coordination, Zoom management, and follow-up reporting in HubSpot—using AI to draft promotional copy, campaign briefs, and post-campaign summaries.
Build and maintain acquisition nurtures and lead workflows in HubSpot, using AI to personalize messaging, iterate copy, and analyze engagement.
Activate customer stories and case studies across channels—turning each story into campaign assets, nurtures, sales enablement materials, social content, and webinar talking points. Use AI to multiply output: one story becomes a dozen distributed assets.
Distribute release notes and product updates to our developer persona across the channels developers actually use (in-product, email, docs, changelog, community). Use AI to translate engineering-written notes into developer-friendly communications and draft channel-specific variants.
Execute customer-facing lifecycle programs in HubSpot—onboarding nurtures, feature adoption sequences, expansion campaigns, customer newsletters—using AI to personalize at scale and identify the highest-converting moments in the journey.
Maintain a unified marketing calendar spanning acquisition and client/product communications—using AI to draft status updates, flag conflicts and dependencies, and turn raw campaign data into clean reports for leadership.
Keep prospect-facing and customer-facing messaging from colliding.