Marketing Program Manager

Iowa 80•Walcott, IA

12d•Onsite

About The Position

We are looking for an experienced Marketing Program Manager to coordinate and execute marketing programs across our companies and brands. This is a hands-on role for someone who can manage multiple projects, budgets, vendors, deadlines, and details while independently driving projects through completion. This is not a social media-focused position. Our social media function is already established. This role will focus primarily on marketing programs, advertising planning and budgets, contests and promotions, events, branded materials, and loyalty program/app support.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of marketing, marketing program management, project management, or related experience.
Demonstrated experience managing complex programs or multiple projects simultaneously.
Experience with budgets, advertising, vendors, events, promotions, or customer programs.
Highly organized, detail-oriented, self-motivated, and able to work independently.
Strong decision-making and problem-solving skills.
Excellent written and verbal communication skills.
Able to manage competing priorities and tight deadlines in a fast-paced, growing environment.

Nice To Haves

Experience with contests/sweepstakes, rewards programs, apps, or multi-location/multi-brand marketing is a plus.
This is an experienced-level position and is not intended for recent college graduates or entry-level candidates.

Responsibilities

Manage 10+ marketing projects and programs simultaneously, from planning through completion.
Develop and manage the annual marketing budget, including tracking expenditures and results.
Plan and coordinate advertising across print, digital, radio, sponsorships, and other media.
Manage contests, sweepstakes, promotions, rewards programs, and related customer communications.
Provide ongoing support for company websites, apps, and rewards programs.
Coordinate marketing materials, branded merchandise, uniforms, giveaways, photography, and videography.
Plan and coordinate company events, trade shows, sponsorships, and special programs.
Manage vendors, timelines, deliverables, and project details to ensure work is completed accurately and on time.
Review marketing and website analytics and adjust based on results.
Support public relations, press releases, corporate communications, branding, and trademark initiatives.
Supervise the Digital & Graphics Manager and Social Media Intern.
Work closely with leadership and other departments to support company initiatives.