Marketing Program Lead

Halliburton • Houston, TX

4d • Onsite

About The Position

We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.

Requirements

• Completion of an Associates degree in Marketing, Communications, or Liberal Arts.
• Minimum of 10 years of experience in Marketing or Communication.
• Five years of experience preferably includes experience in Halliburton or another oil and gas service company.
• Significant high-level people and project supervisory experience.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or Liberal Arts.
• Minimum of 5 years of experience in B2B Marketing or Communication.
• Experience in oil and gas, industrial, or other highly technical industries.
• Demonstrated experience managing marketing programs and deliverables across cross-functional teams.

Responsibilities

• Translates marketing strategy into integrated marketing programs that effectively promote Halliburton's brand and products and services.
• Works across a matrixed organization, collaborating with marketing & communications, divisions, product service lines, and regions to develop, implement, optimize, and report on integrated marketing programs that directly support business objectives and drive measurable impact on Halliburton’s global performance.
• Provides marketing guidance and recommendations to support the planning and execution of effective programs, helping teams align to defined objectives and improve the overall performance and efficiency of marketing investments.
• Supports positioning and messaging development by partnering with technical and product teams to gather inputs, translate complex concepts into clear, benefit-oriented narratives, and ensure alignment with Halliburton’s brand and value proposition.
• Contributes to content development and storytelling efforts by conducting interviews with subject matter experts, synthesizing technical information, and developing foundational marketing content (e.g., product launches, campaign copy, case studies, social media, presentations, tradeshow events) that effectively communicates customer value.
• Facilitates the effective flow of marketing information across product service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ensure alignment, quality, and on-time execution.
• Provides input on the best method and resource allocation to implement defined programs and, if necessary, suggest/select the appropriate vendor or agency.
• Supports marketing processes and workflows to maintain quality service levels and to streamline workflows within Halliburton Marketing & Communications.
• Works independently in many cases to support or direct a team on assigned projects for regions, service lines, or divisions in one or more defined areas of expertise, including: Creative Services, Branding, Events, Divisional and Regional Marketing, Technical Marketing, and Digital Marketing.
• Must be able to work comfortably with middle and senior management in order to direct and guide the planning, development, and execution of multiple major programs and campaigns simultaneously.

Benefits

• Comprehensive and affordable benefits package
• Support for physical, emotional, financial and parental needs
• Access to a wide range of resources designed to help you thrive at work and at home

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree