Marketing Lead

PNC Bank•Philadelphia, PA

1d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Lead within PNC's Marketing organization. PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our Credit Card Marketing acquisition team, and are seeking an innovative thought leader and email channel expert to propel our growth agenda. We are seeking an experienced digital credit card marketer - who wants to design and deliver high-impact, omni -channel marketing strategies. If you are passionate about … Performance marketing, User Experience and customer journeys, Using data and consumer insights to develop break -through creatives and marketing strategies, Design & deploy omni -channel customer acquisitions journeys, Expand Digital Marketing Reach, Email Campaign Strategy, Develop and implement strategies to market credit cards to existing PNC customer base across all consumer and Small Business Card products, Apply email best practices and new capabilities to drive breakthrough marketing, Design and implement always -on A/B testing, Define KPIs for success for program and individual test campaigns. Partner with Marketing Analytics to build performance tracking dashboards, Use data to continually optimize performance, Formally brief stakeholders on channel performance and next steps. Proven success in delivering direct response campaigns that are optimized based on in -market testing results, Experience in financial industry marketing, Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges, Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible, “Owner mentality,” with desire to cut through clutter and deliver results, Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross -functional alignment, Has experience leading strategic creative development that delivers business results, Brings multiple stakeholders together to activate around a common vision and builds consensus among partners, Champions best -in-class marketing and is energized by a challenge. BONUS: Experience using SQL to create dynamic and personalized content; FinTech experience. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

Proven success in delivering direct response campaigns that are optimized based on in-market testing results.
Experience in financial industry marketing.
Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges.
Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible.
“Owner mentality,” with desire to cut through clutter and deliver results.
Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
Has experience leading strategic creative development that delivers business results.
Brings multiple stakeholders together to activate around a common vision and builds consensus among partners.
Champions best-in-class marketing and is energized by a challenge.
University / college degree, with 5+ years of industry-relevant experience.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

Experience using SQL to create dynamic and personalized content
FinTech experience

Responsibilities

Develop and implement strategies to market credit cards to existing PNC customer base across all consumer and Small Business Card products.
Apply email best practices and new capabilities to drive breakthrough marketing.
Design and implement always-on A/B testing.
Define KPIs for success for program and individual test campaigns.
Partner with Marketing Analytics to build performance tracking dashboards.
Use data to continually optimize performance.
Formally brief stakeholders on channel performance and next steps.
Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
Coordinates and influences complex, multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service