Marketing Planning Manager - Credit Card Customer Marketing

TD • Portland, ME

2d • $91,000 - $145,600

About The Position

As part of TD’s Consumer Marketing department, the Marketing Planning Manager serves as a trusted advisor and primary marketing contact to Consumer Lending businesses. The role builds relationships with business leaders and translates business, client, and product strategies into integrated marketing strategies and plans, using available tactics such as digital and direct-to-consumer marketing. It has strategic influence on marketing for the Credit Card Customer Engagement business.

The role independently develops, implements, and leads cross-functional strategic planning for moderately complex marketing portfolios. Working closely with lines of business and Marketing colleagues, the manager develops marketing strategies and plans, assesses market and growth drivers, develops value propositions and proof points that support competitive advantage, and translates business strategies into marketing plans. The manager develops integrated campaigns, oversees execution and performance, analyzes results, manages budgets, and communicates marketing value to stakeholders.

This is a seasoned professional role requiring substantial expertise in marketing and related business areas. It leads cross-functional projects and programs, interprets business and industry challenges, recommends solutions and best practices, and influences increasingly senior stakeholders. The position operates autonomously within its area of expertise and may guide others or lead teams of related specialists. Candidates must be authorized to work in the United States without current or future need for TD work visa sponsorship.

Requirements

• Undergraduate degree and/or equivalent relevant experience.
• At least 7 years of experience.
• Ability to work successfully both as a team member and independently.
• Ability to handle confidential information with discretion.
• Credit card marketing experience at a top bank or fintech, with financial services and marketing experience.
• Proven ability to navigate complex organizations operating in agile or pod-based environments.
• Experience supporting marketing planning and understanding how a business operates to address technical, operational, and business problems.
• Experience analyzing campaign results to inform future strategies.
• Experience crafting compelling, insights-based presentations for senior leaders.
• Strong presentation and communication skills.
• Demonstrated budget management experience.
• Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and deadlines.
• Demonstrated direct-to-consumer and/or digital campaign experience, including lifestyle triggers or customer cross-sell journeys and strategy, launch, and post-implementation review.
• Ability to build test-and-learn strategies and evolve marketing programs using analytical and big-picture thinking.
• Ability to build relationships, negotiate, solve problems, make decisions, communicate effectively, and influence others.
• Knowledge of industry competition and market and regulatory factors.
• Ability to interpret business challenges and implement practices to improve products, processes, or services.
• Ability to lead complex projects with moderate risk exposure and lead professional peers.
• Sophisticated understanding of clients through interpretation of end-user research and analytics.
• Ability to provide direction, coaching, and leadership, particularly in marketing program management and creative development.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Ability to use data and insight to make clear, concise recommendations and drive action.
• Must be authorized to work in the United States without current or future need for TD sponsorship.

Nice To Haves

• Bachelor’s degree in Marketing.
• At least 7 years of experience at a prominent banking institution.
• Experience with trigger marketing and Salesforce Marketing Cloud journeys.
• Experience operating in a Pods/Agile environment, such as Scrum or Kanban.
• Team-player attitude and positive energy.

Responsibilities

• Develop, implement, and lead cross-functional marketing strategy and planning for moderately complex portfolios.
• Advise Consumer Lending business leaders and translate business, client, and product strategies into integrated marketing strategies and plans.
• Develop integrated marketing campaigns that meet business and marketing objectives.
• Gather and interpret demographic, attitudinal, behavioral, research, and analytics insights about target audiences; create campaign kickoffs and briefs.
• Translate marketing objectives and consumer insights into communication strategies, including benefits, offers, reasons to believe, and proof points.
• Create or contribute to creative briefs for media and creative agencies, and evaluate creative campaigns and media strategies for their effect on customer behavior.
• Oversee tactical media and creative plans and coordinate campaign elements, including targeted and channel marketing, with cross-functional teams.
• Develop market, channel, and segment opportunities, value propositions, and proof points that strengthen competitive advantage.
• Monitor campaign results and early indicators, take corrective action when needed, analyze past results, and recommend ways to maximize return on investment.
• Evaluate in-market activity through post-implementation reviews and communicate marketing results and value.
• Manage projects from initiation to completion, keeping delivery on time, on target, and on budget; navigate roadblocks and lead multifunctional teams.
• Track and manage budgets and meet financial reporting requirements.
• Use data, analysis, judgment, and external thinking to identify problems, derive insights, make recommendations, and drive action and innovation.
• Manage workload and service levels; follow applicable enterprise frameworks, policies, industry standards, and regulatory requirements.
• Identify and manage risk, protect confidential information, escalate high-risk or non-standard issues, and support effective risk management and controls.
• Conduct research and analysis and support presentations and communications for management and broader audiences.
• Build and maintain productive relationships with internal and external partners, agencies, business lines, and stakeholders.
• Provide subject-matter guidance, coaching, mentorship, and leadership to teammates; share knowledge and contribute to team development.
• Participate in team activities, performance and development conversations, cross-training, and knowledge transfer; support a positive, inclusive work environment.
• Keep informed about industry, business, tool, and regulatory developments and assess their potential impact.

Benefits

• Health and well-being benefits
• Savings and retirement programs
• Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
• Banking benefits and discounts
• Career development
• Reward and recognition
• Variable compensation and incentive awards, including potential cash and/or equity awards

What This Job Offers

• Job Type: Full-time
• Career Level: Senior