Marketing Pipeline Manager

Bigeye•New York, NY

1d•Remote

About The Position

Bigeye is seeking a senior marketing leader to manage its pipeline-driven growth engine. The role focuses on generating high-quality demand, improving conversion rates, and building scalable programs to support revenue growth. This position is central to the marketing operations, requiring close collaboration with Product Marketing, Sales, and external agencies to achieve measurable pipeline performance. The ideal candidate will be strategic, hands-on, and data-driven, capable of making clear decisions about investment, scaling, and program discontinuation.

Requirements

8-10 years in demand generation, growth, pipeline marketing, or related B2B marketing roles with 4-5 years in leadership roles.
Proven track record owning and delivering pipeline or revenue-oriented marketing goals.
Experience making channel, budget, and investment decisions based on performance data.
Deep experience with HubSpot, including campaign setup, lifecycle stage management, reporting, and funnel analysis.
Strong analytical and data-driven mindset with the ability to translate insights into action.
Experience with account-based marketing in enterprise sales environments.
Ability to operate both strategically and hands-on in a lean, high-accountability environment.
Experience managing agencies and cross-functional stakeholders.
Strong collaboration skills across Marketing, Sales, SDR, and Operations teams.
Hands-on AI tooling and workflow experience.

Nice To Haves

Experience in data, analytics, infrastructure, or developer-focused products.
Proven experience developing and scaling event-driven pipeline strategies.
Experience with SEO, AEO, paid media, and integrated campaign strategy.
Familiarity with ABM platforms and modern GTM tooling.
Experience working in high-growth or scaling environments.
Strong experimentation and testing mindset.

Responsibilities

Own pipeline strategy, performance, and outcomes, including defining the overall pipeline generation strategy across marketing channels.
Be accountable for pipeline volume, quality, efficiency, and conversion, continuously optimizing programs for ROI, conversion, and scale.
Partner with Sales and SDR leadership to ensure marketing-generated demand converts into qualified opportunities.
Own channel mix and investment decisions across events, paid media, campaigns, and account-based programs, evaluating channel performance and reallocating investment based on data.
Scale successful channels and discontinue underperforming ones, partnering with agencies and internal stakeholders to ensure accountability to business outcomes.
Define and drive account-based strategy across target segments, aligning Marketing, Sales, and SDR efforts around priority accounts.
Orchestrate coordinated plays across events, paid campaigns, SDR outreach, and content, ensuring account-based programs are measurable, repeatable, and tied to pipeline outcomes.
Design integrated programs that connect campaigns, events, content, and SDR follow-up, ensuring tight coordination between campaign execution and sales development motions.
Move beyond isolated campaigns to a cohesive, repeatable pipeline engine, partnering with Marketing Operations to ensure systems, workflows, and reporting support the funnel.
Identify and resolve bottlenecks across the marketing funnel, improving lead-to-opportunity conversion, pipeline quality, and pipeline velocity.
Use performance data to identify areas where funnel quality or follow-up needs improvement, partnering closely with the SDR function to improve front-end conversion and insight capture.
Manage key agency partners, including paid media, SEO/AEO, and event logistics, holding partners accountable to performance, quality, and ROI outcomes.
Ensure external partners operate as an extension of the marketing team.
Analyze pipeline and channel performance to identify what is working, what is not, and where to invest next, using data to drive clear, decisive actions and communicate recommendations to leadership.
Partner with Marketing Operations to ensure clean data, accurate reporting, and reliable funnel visibility.