Marketing Partner — Social, Content & Outbound

Walnut Insurance•,

4d•Remote

About The Position

We're looking for a sharp, self-directed marketer to own the channels that carry Walnut's voice: LinkedIn, social, our blog, and outbound campaigns to partners and customers. This is a casual, contract role with real ownership and a flexible schedule. You bring the playbook; we'll get out of your way.

Requirements

A marketer who leads in this space — ahead of where we are, not waiting to be briefed.
A proven track record on B2B social, content, and outbound — and the portfolio to prove it (required).
Strong instincts for voice and storytelling — you make complex topics land simply.
End-to-end ownership — comfortable running execution yourself on a flexible schedule.
Curiosity - wants to learn the latest tools, curious about how to iterate and drive conversion.
Based anywhere in Canada.

Nice To Haves

Fintech, financial services, insurance, or B2B SaaS experience
Marketing automation / CDP fluency (HubSpot, Customer.io, Iterable, Braze)
Technical background, being able to understand SQL, use of APIs
An existing audience or network in Canadian fintech or financial services

Responsibilities

Own Social & LinkedIn: Take us from “we post sometimes” to a point of view people follow. Own the calendar, the voice, and the cadence.
Own Content & blog: Turn what we know about embedded insurance into content that fintech, bank, and telco leaders actually want to read.
Own Outbound campaigns: Build and run campaigns that land with the right audiences — sequencing, copy, targeting, and measurement.
Own Partner & customer engagement: Drive real two-way engagement across channels — conversations and follow-through, not just broadcasts.
Own The strategy itself: We want your instincts and your judgment, not our instructions repeated back to us.