Senior Manager of Social & Content Marketing

Weave • Lehi, UT

3d • Hybrid

About The Position

We are seeking a strategic and execution-focused Social & Content Manager to lead the planning, creation, and distribution of Weave’s social presence and content ecosystem. This role sits at the center of how our brand shows up in the market—owning social strategy, driving content creation, and ensuring content is effectively distributed, amplified, and optimized across channels. You will translate high-level priorities into clear plans, manage workflows, and work across internal teams, contractors, and external agencies to scale content production and impact. The ideal candidate is both a strong strategist and operator—someone who understands how to build and grow a modern content engine that drives demand, supports customers, and expands our partner ecosystem. This position will be hybrid (remote/in office) based out of our Lehi, UT HQ.

Requirements

• 4–6+ years of experience in social media, content marketing, or related roles
• Strong understanding of social platforms, content formats, and distribution strategies
• Experience developing content strategy and executing across multiple channels
• Strong project management and organizational skills
• Excellent written communication and storytelling ability

Nice To Haves

• Experience working with external agencies or contractors
• Experience scaling content programs and production workflows
• Familiarity with SEO and emerging AEO strategies
• Experience working with video and short-form content
• Strategic thinker with strong execution skills
• Highly organized and detail-oriented
• Strong instincts for content, storytelling, and audience engagement
• Proactive and solution-oriented
• Comfortable operating in a fast-paced environment
• Collaborative and team-focused

Responsibilities

• Own and evolve Weave’s social strategy across key platforms, with a focus on consistency, quality, and growth
• Translate business and marketing priorities into a clear, actionable social and content plan
• Define content themes, formats, and posting cadence aligned with brand and messaging
• Ensure a strong, consistent voice across all social channels
• Identify opportunities to expand reach, engagement, and content performance
• Develop content concepts and creative approaches aligned with strategic priorities and audience needs
• Lead ongoing testing of content formats, messaging, and distribution strategies
• Optimize content based on performance signals, including engagement, pipeline contribution, and broader business impact
• Support development of corporate thought leadership, brand narratives, and solution-based storytelling
• Build content as a scalable engine that supports: Demand creation, Customer retention and lifecycle expansion, Partner ecosystem growth
• Lead distribution of content across social and related channels to maximize visibility and impact
• Extend the life of core content (video, written, and campaigns) through repurposing and sequencing
• Ensure content is tailored appropriately for each platform and audience
• Coordinate publishing schedules and maintain a consistent cadence
• Continuously refine how content is packaged and delivered for performance
• Develop and execute storytelling strategies that leverage a mix of voices and perspectives
• Collaborate with internal teams, partners, and external contributors to bring stories to market
• Support amplification of content through: Industry influencers and opinion leaders, Strategic partners and collaborators, Internal champions and spokespeople
• Ensure storytelling is cohesive across channels while tailored to each audience and platform
• Develop and execute a strategy to optimize content for AI-driven discovery and search (AEO)
• Identify opportunities to structure content for visibility across AI-powered platforms and search experiences
• Ensure content is created and formatted to align with evolving search and discovery behaviors
• Partner with content and SEO stakeholders to integrate AEO into broader content strategy
• Continuously test and refine approaches to improve discoverability and long-term content value
• Own end-to-end execution of social content and supporting initiatives from planning through delivery
• Build and manage content calendars, timelines, and workflows
• Coordinate across teams to ensure alignment and on-time execution
• Proactively identify and resolve bottlenecks to keep work on track
• Ensure all outputs meet quality standards and align with brand and messaging
• Partner closely with internal teams to align content with broader marketing initiatives
• Work with contractors and external agencies to scale content production and execution
• Manage communication, timelines, and deliverables across contributors
• Ensure clear ownership and visibility across all active workstreams
• Oversee execution of social-first content across formats (short-form video, posts, supporting assets)
• Streamline production workflows to increase output and efficiency
• Build and maintain systems for tracking content, approvals, and publishing
• Improve processes to reduce manual work and enable scalable execution

Benefits

• background check
• AI tools to help us work more efficiently and create a smoother candidate experience
• equal opportunity employer
• fostering an inclusive workplace where all individuals are valued and supported
• opportunity to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics
• accommodation for disability or special need

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed