Social Media and Content Marketing Manager

MiiR Holdings, LLC • Seattle, WA

1d • $90,000 - $110,000 • Hybrid

About The Position

This role is responsible for owning MiiR's social channels, editorial calendar, and creator and ambassador programs. The work is hands-on, involving writing copy, managing platforms, coordinating creators, and ensuring the brand's message is consistently communicated. The position offers meaningful ownership and a direct impact on how people experience the MiiR brand. The role reports to the Senior Director of Marketing and collaborates with Digital, Creative, Sales, and Customer Experience teams. A portfolio is required with the application to showcase writing skills and brand representation.

Requirements

• 4+ years of in-house social media and content marketing experience at a consumer-facing brand.
• A portfolio demonstrating strong copywriting, content strategy, and brand voice (link required with application).
• Exceptional writing and editing skills, with the ability to match a brand voice and self-edit effectively.
• Hands-on experience managing social media platforms and an editorial content calendar at scale.
• Experience running influencer, creator, or ambassador programs (outreach, vetting, agreements, deliverables, reporting).
• Demonstrated experience with social commerce (Meta Shopping and/or TikTok Shop).
• Proficiency with a social media management tool (e.g., Sprout Social, Hootsuite).
• Ability to create short-form video and photo content in-house (mobile capture, light editing, platform formatting).
• Strong project management skills (Asana experience strongly preferred).
• Comfortable with analytics and performance reporting, translating data into action.

Nice To Haves

• Background in active lifestyle, outdoor, health and wellness, or purpose-driven brands.
• Familiarity with Shopify, HubSpot, Google Analytics, or Meta Business Suite.

Responsibilities

• Own the editorial calendar, including content planning, scheduling, and strategic relevance.
• Write and edit copy for various formats such as social captions, campaign messaging, blog posts, and email content, maintaining the MiiR brand voice.
• Concept and create short-form video and photo content in-house, including mobile-first capture, light editing, and platform-native formatting.
• Repurpose and extend content across different channels effectively.
• Manage MiiR's daily presence across Instagram, TikTok, Facebook, LinkedIn, and Pinterest, including content creation, scheduling, and community engagement.
• Manage social commerce storefronts (Meta Shopping, TikTok Shop), including product listings, collections, and promotions.
• Utilize social media management tools for efficient planning, publishing, and reporting.
• Understand the connection between organic content and the broader marketing mix, supporting paid campaigns and seasonal initiatives.
• Manage ambassador, creator, and influencer marketing programs end-to-end, including outreach, vetting, agreements, product distribution, content deliverables, and performance reporting.
• Lead the shift towards creator-led content, identifying talent, providing creative direction, and offering feedback.
• Build strong relationships with creators and ambassadors.
• Surface and curate user-generated content.
• Lead and drive go-to-market (GTM) and brand marketing campaigns, coordinating content for product launches, seasonal campaigns, and brand initiatives.
• Partner with the Senior Director of Growth & Digital Commerce on email and SMS content.
• Support the PR agency with story angles and assets during launches.
• Track and report on social, content, and creator program performance regularly.
• Translate data into actionable insights and recommendations.
• Assist in managing creator and content production budgets and identify areas for resource optimization.

Benefits

• 100% employer-paid medical, dental, and vision for eligible employees
• 401(k) with company match
• Generous paid parental leave
• Flexible time off
• Monthly cell phone stipend
• One-time home office setup stipend
• Hybrid work environment
• MiiR product discounts
• Pro deals with top outdoor brands

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed