Social Media and Content Specialist

University of Central Oklahoma • Edmond, OK

1d • Onsite

About The Position

The University of Central Oklahoma is seeking a Social Media and Content Specialist to join the University Communications team. This role involves capturing and sharing the university's spirit through creative social media strategies and dynamic content creation across various platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The specialist will be responsible for turning everyday campus life into engaging stories for diverse audiences, both on and off campus. This position is based on campus.

Requirements

• Associate degree or vocational training in communications, public relations, marketing or related field.
• 1+ year of relevant work experience (including internships/student employment) or equivalent combination of education and experience.
• Knowledge and experience with social media management.
• Basic video editing, photography and graphic design skills.
• Strong grammar and composition skills.
• Strong verbal and written communication skills.
• Strong organizational skills including attention to detail and multi-tasking skills.
• Motivated, positive, self-starting attitude with strong work ethic.

Nice To Haves

• Bachelor's degree in communications, public relations, marketing or related area.
• Familiarity with university environment.
• Working knowledge of AP Style and digital accessibility principles.

Responsibilities

• Create and maintain social media plans/calendars for all social platforms.
• Lead efforts to gather and create written and visual content for all social media platforms.
• Serve as a representative of the university in campus interactions and activities and engage with the Central community.
• Implement planned social media posts and respond in a timely fashion to comments and messages on the university’s main social media accounts.
• Use the university’s social media management tool for management and engagement of primary channels and college and department accounts, as well as search and monitor individual social media channels for engagement with relevant content, keywords, locations and hashtags.
• Monitor UCO’s online presence and escalate potential issues when appropriate to University Communications leadership.
• Create engagement reports to monitor success on digital platforms.
• Build strong relationships with members of the campus community and engage in campus events and activities.
• Assist with university online calendar content.
• Assist with management of UCO’s student influencer group, Broncho Bunch.
• Work with campus photographers and videographers to plan and coordinate content for digital platforms.
• Assist in implementing communications projects and programs to generate media interest, student recruitment and public recognition for the institution.
• Serve as a resource for campus colleges and departments regarding social strategy and content development.
• Coordinate with University Communications team to filter content for use in other projects, platforms and communications.
• Stay informed on new trends, issues and audience preferences regarding digital content and platforms as well as being aware of current events and content from other institutions, higher education, local and national news.
• Manage university accounts in accordance with state and federal law and relevant accessibility principles.
• Serves as a backup editor for UCO website, email blasts and Centralities.
• Perform other related duties as assigned.

Benefits

• Benefit-eligible staff position

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree