Content and Social Media Specialist

Proax Technologies • Mississauga, ON

1d • CA$50,000 - CA$65,000 • Onsite

About The Position

You will own Proax's research-stage and brand surface across YouTube, video, blog, and social media. This is an on-site role where you will interview SMEs, film products, capture warehouse and application footage, and transform this raw material into content that helps engineers make purchasing decisions. Your primary focus will be on the human-facing storytelling aspect of content creation. All content workflows will leverage AI tools for drafting, research, repurposing, and video assistance, with the final voice remaining human.

Requirements

• Proficiency in video production and editing using tools like CapCut, Adobe Premiere, and/or After Effects.
• Experience with AI video tools such as HeyGen, Hyperframes, and Remotion.
• Ability to take raw recordings and produce publishable videos.
• Strong written communication skills for blog articles, video scripts, social copy, and briefs, with an emphasis on clear, engineer-friendly language.
• Fluency with AI tools like Claude, ChatGPT, and similar for daily workflow as force-multipliers.
• Comfortable interviewing Subject Matter Experts (SMEs) to gather information for content.
• Understanding of the difference between marketing-speak and engaging content for social media.
• Ability to act as a self-starter, prioritize tasks without close supervision, and push back when necessary.
• Willingness to upload a cover letter containing only the word 'sensor'.

Nice To Haves

• Industrial, automation, or technical background, or a genuine curiosity about how products work.
• French proficiency.
• Comfortable being on camera.
• Skills in photography or motion graphics.

Responsibilities

• Grow Proax's YouTube presence for research-stage buyers by planning, scripting (with SME input), shooting, editing, and publishing content.
• Produce and edit videos including product overviews, application examples, selection guides, and manufacturer spotlights.
• Create engineer-first blog content such as application notes, selection guides, retrofit paths, and comparison pieces.
• Distribute content on social media platforms where buyers are actively engaged, prioritizing quality and relevance over volume.
• Film and edit short internal training videos for sales, operations, and marketing teams to accelerate adoption of new tools, workflows, and product knowledge.
• Film and edit ad spots for new product launches or paid campaigns as needed.
• Create dedicated landing pages for key campaigns, product launches, or video-driven promotions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed