Social Media Content Marketing Specialist

Northeast Georgia Health System • Gainesville, GA

5d • Onsite

About The Position

Responsible for guiding the content marketing strategy for NGHS’s talent acquisition team, working with the PR & Marketing Department team to generate engaging and original content for job seeker audiences through social media channels, email marketing, blog and podcasts. Responsibilities include researching topics, publishing and promoting content, hosting live events, developing graphics and custom content, creating and managing recruitment marketing ads and reporting on performance to improve activity moving forward. Also responsible for guiding email marketing strategy and email design and content for NGHS. Working knowledge of major trends in healthcare and talent acquisition is a plus.

Requirements

• Bachelors Degree in a communication related field required.
• Three (3) to five (5) years of professional experience in social media advertising and content creation for an enterprise website or a position with relatable skills.
• Proficient in social media content and ads management systems.
• Proficient in Microsoft Office Suite.
• Proficient in Adobe Creative Suite.
• Effective organizational skills.
• Demonstrated experience in diverse, creative writing.
• Strong editing, design and layout capabilities.
• A basic understanding of website development and internet/intranet communications.

Nice To Haves

• Working knowledge of major trends in healthcare and talent acquisition.
• Experience with HTML, CSS, WordPress, content management systems and general web content management.

Responsibilities

• Guiding the content marketing strategy for NGHS’s talent acquisition team.
• Generating engaging and original content for job seeker audiences through social media channels, email marketing, blog and podcasts.
• Researching topics, publishing and promoting content, hosting live events, developing graphics and custom content.
• Creating and managing recruitment marketing ads and reporting on performance.
• Guiding email marketing strategy and email design and content for NGHS.
• Designing graphics, creating video content, and serving as primary moderator for all social accounts and groups.
• Advising effective strategies for social campaigns, maintaining a post calendar, developing targeted social ads.
• Monitoring audience sentiment for our brand and partnering with the Patient Experience department to respond to feedback.
• Using analytics to measure and grow audience and determine the effectiveness of social media, blog, podcast and email marketing strategies.
• Developing training for staff as needed and creating standard processes.
• Exhibiting strong interpersonal and teamwork skills.
• Utilizing financial resources effectively.
• Responding positively to change regarding work.

Benefits

• Opportunities start here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level