Marketing Orchestration Manager

Ping Identity•Denver, CO

1d•$100,000 - $120,000•Hybrid

About The Position

We are looking for an individual-contributor Marketing Orchestration Manager to turn fragmented GTM signals, tools, and motions into a coordinated account engagement engine. This role sits in a hybrid cross-functional model and is responsible for aligning Marketing, SDRs, and Sales around the highest-value, in-market accounts and ensuring those accounts are engaged in a connected, measurable way across channels. This person serves as the orchestration leader for signal-based GTM execution. They connect buying intent, account prioritization, channel activation, and execution visibility so teams can focus effort where it matters most, reduce wasted activity, and improve pipeline efficiency. This role partners closely with Marketing Operations, Demand Generation, SDR leadership, Sales, analytics, and RevOps to create a more unified and controllable account-based execution model.

Requirements

5+ years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or a related GTM discipline
Experience using account signals, intent data, engagement data, and firmographic or technographic inputs to guide marketing or sales activation
Proven ability to drive alignment across Marketing, SDR, Sales, and Operations teams without direct authority
Strong understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation motions
Experience building or improving operational frameworks that connect insight, prioritization, and execution across teams
Familiarity with martech and data platforms used in signal-based GTM, such as intent providers, conversation platforms, CRM, marketing automation, and reporting tools
Strong analytical skills with the ability to interpret performance data and translate findings into action
Excellent communication and stakeholder management skills, including the ability to influence decisions across functions and levels
Strong organizational judgment, attention to detail, and ability to manage ambiguity in fast-moving environments

Nice To Haves

Experience in B2B SaaS or enterprise technology marketing
Familiarity with account-based marketing, buying-group signals, and intent-driven GTM strategies
Experience partnering closely with Marketing Operations, Revenue Operations, SDR teams, or Sales leadership
Working knowledge of platforms such as 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools
Experience building reporting frameworks or dashboards that improve GTM visibility and actionability

Responsibilities

Own the cross-functional model for identifying, tiering, and activating high-value, in-market accounts across Marketing, SDR, and Sales motions
Translate intent signals, fit data, engagement behavior, and account priorities into clear activation rules and GTM action paths
Build and maintain a unified view of target-account prioritization across signal sources and engagement systems
Orchestrate coordinated activation across owned, paid, email, SDR, web, campaign, and conversational channels so teams are acting on the same account intelligence
Partner with Demand Generation, Marketing Operations, SDR leadership, Revenue Operations, and Sales to align account selection, routing, sequencing, and engagement strategy
Define and improve the operating logic for when and how accounts move into prioritized plays, accelerated follow-up, or coordinated outbound and inbound motions
Create leadership visibility into account engagement coverage, channel overlap, execution gaps, and signal-to-activation performance
Develop dashboards, scorecards, or reporting frameworks that give stakeholders a control-tower view of GTM execution against priority accounts
Identify duplication, inefficiency, and channel conflict in account engagement motions and implement improvements that reduce wasted effort
Partner with system owners to connect data, workflows, and activation tools across platforms such as 6sense, TechTarget, HG Insights, Qualified, CRM, marketing automation, and related GTM systems
Improve the return on data and martech investments by increasing adoption, reducing fragmentation, and ensuring tools contribute to measurable pipeline outcomes
Establish governance, definitions, and shared ways of working for account prioritization, orchestration logic, and execution handoffs
Work with analytics partners to measure the impact of orchestration on conversion, pipeline progression, speed to follow-up, and account engagement quality