Marketing Specialist Activation and Orchestration

Verizon•Alpharetta, GA

4d•$83,000 - $159,000•Hybrid

About The Position

The Marketing Specialist, Defend Activation & Orchestration, will be a core member of the Base Marketing team, supporting the day-to-day configuration and deployment of the Defend activation program. This individual will focus on executing key aspects of the base churn program for Business Markets, Global Enterprises, and Public Sector customers. This position operates as part of a technical-marketing hybrid team, supporting the technical sequencing and orchestration of audience segments and campaign treatments across a multi-platform ecosystem (Web, App, Email, SMS, Sales/Care).

Requirements

Bachelor's degree or four or more years of work experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience in marketing operations, technical campaign execution, or churn management, with a track record of supporting customer treatments in a complex system environment.

Nice To Haves

Proficiency or formal training in data segmentation or data management techniques.
Practical experience configuring basic workflows within a CRM or marketing automation platform (e.g., Salesforce, Marketo, Adobe, etc.).
Ability to communicate technical problems or requirements to non-technical stakeholders clearly.
Comfortable working with basic analytics and using data to make execution-level decisions.

Responsibilities

Translate marketing strategies into live, customer-facing "Save" offers and retention journeys across digital channels and rep systems.
Manage target customer lists and audience segments to ensure the right promotional offers reach the right customers.
Coordinate campaign timing and offer consistency across channels so a customer sees the same "Save" treatment whether they visit the online portal or talk to a live care rep.
Track live campaign performance and serve as the first line of defense to quickly spot and resolve offer misfires, delivery issues, or customer friction points.
Conduct end-to-end testing of promotional offers, badging, and pricing updates prior to launch to ensure a seamless, error-free customer experience.