Campaign and Activation Specialist

Ericsson • Plano, TX

9d • Onsite

About The Position

The Marketing Campaign Specialist supports the planning, execution, and follow-up of prioritized campaigns, demand generation, and nurture-flow initiatives to strengthen Ericsson's brand and drive sales growth with both new and existing customers. Working closely with Market Area and Global Marketing & Communications teams, this role delivers integrated, data-driven campaigns across digital and in-person touchpoints, including the use of AI-enabled tools to streamline execution and performance measurement.

This is both a strategic and hands-on role — spanning brand awareness, reputation, and employee experience — that involves working with agencies, leveraging data to optimize campaigns, and collaborating across a fast-paced, international environment across the Americas.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 3–5 years of experience in marketing campaign management, demand generation, or field/digital marketing, preferably in B2B technology, telecom, or IT with regional responsibility.
• Demonstrated experience executing integrated campaigns with measurable outcomes across digital and in-person channels.
• Working knowledge of marketing automation, CRM, and analytics platforms, with strong analytical and data-driven skills.
• Solid project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Strong written and verbal communication skills, with the ability to present insights clearly across marketing, sales, and other functions.
• Curiosity about AI, automation, and emerging marketing technologies, with hands-on experience using AI-assisted tools to enhance campaign quality and performance.
• A collaborative, proactive, and customer-focused approach, aligned with Ericsson's values and commitment to health, safety, and well-being.

Responsibilities

• Manage day-to-day digital campaigns and nurture programs, coordinating with agencies, internal stakeholders, and platform owners.
• Plan and execute integrated marketing campaigns across priority customers and markets, aligned with global programs and local business needs.
• Translate global programs into locally relevant campaigns across the Americas Market Area, aligned with sales priorities.
• Coordinate campaign workflows end-to-end: briefs, content, stakeholder alignment, timelines, and budget tracking.
• Execute demand generation and nurture activities across digital, social, email, paid media, employee advocacy, webinars, and events.
• Create, optimize, and manage paid media budgets to maximize reach, efficiency, and ROI.
• Maintain and optimize always-on programs and nurture flows in collaboration with marketing automation and sales teams.
• Track, measure, and analyze campaign performance, translating data into actionable insights and recommendations.
• Collaborate across Market Areas, Business Areas, and Global teams to ensure consistent messaging and a coherent customer experience.
• Partner with Customer Units, Sales, and Business Areas to co-define ABM programs, field events, digital launches, and sales enablement plans.
• Support customer success stories, advocacy initiatives, and co-marketing activities with customers and partners.
• Drive activation of campaign assets, including internal enablement tools such as sales plays, toolkits, and advocacy programs.
• Provide operational support for customer events, executive briefings, and workshops.
• Use AI-enabled tools for content creation, targeting, testing, and reporting, and share learnings with the team.

Benefits

• Choice of three medical plan options
• Dental plan option
• 401(k) Plan with automatic 3% company contribution
• 401(k) match $1 for $1 on the first 3% of eligible pay, plus 50 cents on every $1 on the next 2% of eligible pay
• Company-paid basic life insurance
• Company-paid basic accidental death and dismemberment coverage
• Company-paid short-term disability coverage
• Company-paid long-term disability coverage
• Stock Purchase Plan
• 15 days of accrued vacation
• Up to 3 personal days per year
• 11 annual holidays
• 8 hours of volunteer time
• 80 hours of sick time annually
• Up to 16 weeks of paid maternity leave
• 6 weeks of parental or adoption leave at 100% of pay
• Financial wellness programs
• Educational assistance
• Matching gifts
• Recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level