Marketing Operations Specialist

Skills For Change Metro • Toronto, ON

13h • CA$0 - CA$25 • Onsite

About The Position

The Marketing Operations Specialist is responsible for supporting the execution, optimization, and ongoing improvement of digital marketing operations, including paid advertising, marketing automation, website operations, analytics, and reporting. This role supports the effective use of marketing technology, maintains digital marketing processes, and leverages data-driven insights to improve campaign performance, audience engagement, and operational efficiency.

The role requires strong technical proficiency in marketing tools and platforms, experience supporting digital campaigns and marketing workflows, and the ability to assist the marketing team in executing strategies through effective use of technology, data, and process optimization.

Requirements

• 3-4 years demonstrated experience supporting digital marketing operations, paid advertising campaigns, marketing automation, and digital workflows.
• Hands-on experience managing and optimizing paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and similar platforms.
• Experience with marketing automation platforms (HubSpot, Mailchimp, Constant Contact, or equivalent) and CRM systems.
• Experience implementing, maintaining and using analytics and reporting tools, including Google Analytics, Google Tag Manager, and dashboard/reporting platforms.
• Strong understanding of campaign tracking, conversion measurement, audience segmentation, and performance optimization.
• Experience supporting website operations through content management systems such as Squarespace, WordPress, Drupal, or similar platforms.
• Knowledge of SEO/AEO/GEO, website performance optimization, user experience principles, and digital accessibility.
• Experience using AI-powered marketing tools to support automation, personalization, and campaign optimization.
• Proficiency with Microsoft 365 tools, including Excel for data tracking and reporting, Power Automate for workflow automation, and Power BI for data visualization and insights.
• Strong organizational and project coordination skills with the ability to manage multiple marketing priorities and support cross-functional initiatives.
• Technical aptitude and ability to learn, manage, and optimize digital marketing tools and emerging technologies.
• Excellent interpersonal, communication, and stakeholder management skills, with the ability to collaborate effectively across teams and communities.

Nice To Haves

• Knowledge of the nonprofit, workforce development, newcomer, or community services sector, and inclusive marketing practices

Responsibilities

• Manage the day-to-day execution, monitoring, and optimization of paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Eventbrite Ads to support marketing goals, audience reach, engagement, and conversions.
• Set up, monitor, and optimize paid campaigns, including campaign structure, audience targeting, budgets, tracking parameters, and performance improvements.
• Track and analyze campaign performance using Google Analytics, Google Tag Manager, advertising platform insights, and other measurement tools to identify opportunities for optimization.
• Support the implementation and maintenance of conversion tracking, attribution tracking, campaign tagging, and audience segmentation to improve campaign measurement and effectiveness.
• Monitor paid media performance, identify trends, and provide recommendations to improve return on investment and campaign outcomes.
• Prepare performance reports and dashboards that highlight campaign results, key metrics, and insights for internal stakeholders.
• Support the planning, execution, and optimization of email marketing campaigns to improve audience engagement, subscriber growth, and program outreach.
• Maintain and support marketing automation platforms (HubSpot, Mailchimp, Constant Contact, or equivalent) to enable effective audience communication and engagement.
• Assist with building, maintaining, and optimizing automation workflows to support audience journeys, program communications, lead engagement, and re-engagement activities.
• Support audience segmentation, A/B testing, performance tracking, and reporting to improve email effectiveness and campaign outcomes.
• Support the ongoing management, maintenance, and optimization of marketing technology platforms and tools used across marketing operations.
• Maintain and improve marketing workflows, processes, and automation solutions to increase efficiency, consistency, and effectiveness.
• Support the collection, organization, and management of marketing data through CRM platforms, automation tools, and reporting systems.
• Maintain and optimize content management systems (Squarespace, WordPress, Drupal, or similar) to support website updates, content accuracy, SEO alignment, accessibility, and user experience improvements.
• Monitor website performance, support website enhancements, and assist with implementing improvements based on analytics, user behaviour, and marketing objectives.
• Support the evaluation and adoption of new marketing tools and technologies to improve campaign execution, reporting, and operational efficiency.
• Leverage AI-powered marketing tools to support automation, campaign optimization, analytics, and audience engagement initiatives.
• Support the implementation of strategies to improve brand visibility and digital discoverability through SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and other emerging search optimization opportunities.
• Provide operational support for marketing campaigns and projects from planning through execution, ensuring alignment with organizational objectives and timelines.
• Support program marketing operations by maintaining workflows, systems, processes, and tools that enable effective outreach, registration, engagement, and reporting.
• Collaborate closely with internal teams, including program teams, communications, events, and other departments, to support integrated marketing activities and ensure effective use of marketing systems.
• Provide operational and technical support for digital assets, marketing materials, presentations, and campaign deliverables as required.
• Maintain marketing calendars, documentation, processes, and project tracking systems to support team efficiency and coordination.
• Support the team for program marketing initiatives, projects, events (including on-site coverage etc.), as needed.
• Support the creation and maintenance of dashboards and reports to monitor marketing KPIs, campaign performance, website performance, and audience engagement.
• Assist with implementing tracking processes, data management practices, and reporting frameworks to improve the accuracy and usability of marketing insights.
• Analyze campaign, website, and audience performance data to identify opportunities for optimization and improved engagement.
• Support conversion rate optimization (CRO) efforts across websites, landing pages, email campaigns, and paid advertising initiatives.
• Assist with A/B testing, user behaviour analysis, and customer journey insights to improve digital experiences and campaign effectiveness.
• Collaborate with internal teams, as needed, to support marketing initiatives, campaign execution, and operational processes.
• Provide guidance and support to internal stakeholders on marketing tools, campaign processes, reporting requirements, and digital workflows.
• Work with program and operational teams to ensure marketing systems and processes support effective program delivery, outreach, and engagement.
• Support knowledge sharing and documentation of marketing processes, tools, and best practices.
• Support marketing activities in alignment with data privacy regulations, including GDPR, CASL, CCPA, and organizational policies.
• Assist with maintaining consent management processes, opt-in mechanisms, and accurate audience data for digital communications.
• Follow best practices for secure handling, organization, and management of marketing data, digital assets, and marketing technology platforms.

Benefits

• Skills for Change provides learning and training opportunities for immigrants, refugees and equity seeking groups to access and fully participate in the workplace and wider community to persons with disabilities to newcomers to Canada (including refugees) to Indigenous peoples to members of a visible minority to children or youth to seniors to the LGBTQ2 community.
• Skills for Change offers accommodation for applicants with disabilities in each stage of the hiring process. If you are contacted regarding a job opportunity, please advise if you require accommodation. This document is available in alternate format on request.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed