Marketing Operations Specialist

AlertMedia • Austin, TX

15h • Remote

About The Position

AlertMedia is seeking a Marketing Operations Specialist to join their team. This role will be responsible for building, executing, and improving marketing campaigns. The specialist will work with Marketo and Salesforce to launch email and nurture programs, maintain CRM and marketing automation systems, and implement automation with tools like Clay and Wrike. The position requires a blend of technical platform skills and the ability to communicate technical issues to non-technical stakeholders. AlertMedia is an AI-forward company and expects employees to utilize AI tools to enhance their work.

Requirements

• 1-2 years of experience in a marketing operations, campaign management, demand generation, or email marketing role, ideally at a B2B technology company.
• Hands-on experience with Marketo.
• Experience with Salesforce, HubSpot, Zoho or other CRM platforms to build emails, forms, lists, workflows, smart campaigns, and dynamic content.
• Strong attention to detail and a QA mindset.
• Experience with audience segmentation, list hygiene, and email deliverability at scale.
• Solid organizational and project-management skills, with the ability to juggle multiple campaigns and deadlines.
• Ability to work cross-functionally with marketing, sales, product marketing, and event teams.
• Reporting and analytics literacy — comfortable pulling campaign metrics and translating them into clear, actionable summaries.
• Self-starter who can own recurring operational work independently and reliably.
• Ability and desire to work in a fast-paced challenging environment.
• Exceptional English communication skills (oral and written).
• Existing authorization to work in the U.S. without the need for sponsorship now or in the future.

Nice To Haves

• Familiarity with enrichment, data, or account-based marketing tooling (such as Clay) and analytics tools.
• HTML/CSS skills for troubleshooting email.
• Experience supporting a high-volume and fast-paced marketing team.
• An affinity for learning complex, highly technical products and strong technical aptitude, generally.
• Familiarity with GDPR and email compliance requirements.
• Experience with LLMs and a point of view on how AI can up-level day-to-day operational work.

Responsibilities

• Own the email process from QA to delivery, collaborating with content, creative, events, lifecycle, customer marketing, product marketing, and demand generation teams.
• Build, QA, deploy, and optimize email campaigns end-to-end in Marketo, including segmentation, personalization, A/B testing, deliverability checks, and scheduling.
• Collaborate with stakeholders to QA every email send using Litmus and AlertMedia's email build standards before deployment.
• Build and maintain campaign infrastructure, including workflows, templates, and smart campaigns, to ensure scale and consistency.
• Create, maintain, and audit sales email sequences in Outreach.
• Serve as a project manager for email campaigns, driving alignment and approvals with key stakeholders.
• Manage ongoing operational tasks in Marketo and Salesforce, including list management, lead routing, form and workflow maintenance, and data hygiene.
• Maintain data quality on form fields to protect lead database integrity.
• Partner with web and development teams to troubleshoot tracking discrepancies between Marketo and form submission data.
• Audit and optimize data flow between Marketo programs and Salesforce campaigns, ensuring accurate campaign member status mapping.
• Maintain naming conventions and folder structures for Marketo programs to support scalable reporting.
• Coordinate webinar logistics, including registration setup, reminder and follow-up sequences, platform configuration, and post-event lead handoff.
• Build and maintain Marketo programs for webinars, in-person events, and virtual conferences using standardized templates.
• Ensure Salesforce campaigns are set up correctly for accurate funnel tracking and attribution.
• Set up and QA registration and confirmation emails, calendar invites, and reminder/follow-up sends for events and webinars.
• Ensure program success flags and channel/program tagging align with attribution models for accurate reporting.
• Pull and maintain reporting on email and nurture campaign performance, surfacing insights, flagging anomalies, and communicating issues to stakeholders.
• Use insights to inform A/B testing and continuous optimization of engagement, conversion, and ROI in collaboration with the Lifecycle Marketing Manager.
• Build and maintain repeatable processes and documentation for consistent campaign launches and scalable execution.
• Own end-to-end execution of global campaigns across email, paid search, webinars, events, and account-based marketing.
• Coordinate email localization efforts with EMEA reviewers.
• Pilot AI-aware patterns and automation within the email workflow and partner with GTM Engineering to replace manual steps.
• Support enrichment workflows in Clay to improve data quality and routing accuracy.
• Monitor compliance and database hygiene tasks, including GDPR, opt-in management, unsubscribes, and invalid or suspended records.

Benefits

• Competitive base salary
• Company-wide bonus program
• Generous and flexible time off
• Parental leave policies
• Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
• 401K with generous company match
• Amazing rewards and incentives
• Commitment to community service with opportunities to give back
• Ongoing career development opportunities through our Learning & Development team

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed