Marketing Operations Specialist

Waites Sensor Technologies•Cincinnati, OH

4d•Onsite

About The Position

We are seeking a curious, analytical, and systems-minded marketer to join our rapidly growing team as a Marketing Operations Specialist. This role reports to the Marketing Operations Manager and will be instrumental in building the technology, processes, analytics, and AI capabilities that power our marketing organization. The ideal candidate enjoys solving problems, learning new technologies, improving workflows, and transforming data into actionable insights. You will work with HubSpot, website operations, dashboards, reporting, AI tools, marketing automation, and campaign execution to enhance team efficiency and decision-making. While the focus is on marketing operations, an interest in broader marketing disciplines is also valued.

Requirements

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field preferred.
2-5 years of experience in marketing operations, marketing analytics, digital marketing, marketing automation, or marketing technology.
Experience with HubSpot or another CRM and marketing automation platform.
Experience building dashboards using HubSpot, Looker Studio, Power BI, Tableau, or similar business intelligence tools.
Strong analytical skills with the ability to translate data into meaningful business insights.
Excellent technical aptitude and enthusiasm for learning new systems and technologies.
Strong organizational skills with exceptional attention to detail.
Experience using and curiosity about AI tools such as ChatGPT, Claude, Gemini, etc. and excitement for applying them in everyday marketing work.
A continuous improvement mindset and passion for building better processes.
Strong written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced, collaborative environment.
Must be authorized to work in the U.S.
Must live in Cincinnati metro area (or be willing to relocate).

Nice To Haves

HubSpot certifications
Experience with website CMS platforms
HTML and CSS fundamentals
Workflow automation tools
Basic SQL or data analysis experience
Customer marketing or lifecycle marketing experience
B2B SaaS or industrial technology marketing experience
Experience using AI development tools such as Replit, Claude Code, Codex, etc. to build productivity tools.
Experience enabling Claude Code, Replit, or other AI tools.

Responsibilities

Support and optimize HubSpot across Marketing, Sales, and Service Hubs.
Build and maintain marketing automation workflows, forms, landing pages, and email campaigns.
Improve lead scoring and routing, segmentation, lifecycle stages, CRM processes, and marketing data quality.
Manage the day-to-day operations and continuous optimization of the Waites website, ensuring it aligns with brand messaging, supports lead generation, and provides an excellent user experience.
Support SEO/AISO execution, including on-page updates, metadata, and technical fixes to enhance organic visibility and LLM mentions.
Assist with integrations between HubSpot and other marketing tools.
Document and continuously improve marketing processes and operational workflows.
Build and maintain dynamic dashboards for real-time visibility into marketing performance, linking marketing efforts to pipeline impact, revenue, and customer growth.
Create reports and visualizations to support data-driven decisions from various data sources.
Monitor campaign performance, identify trends, and recommend optimization opportunities.
Ensure marketing data accuracy, consistency, and actionability across platforms.
Help scale marketing measurement, attribution, and forecasting capabilities.
Identify and execute opportunities to leverage AI for improved marketing productivity and campaign performance.
Research and evaluate emerging AI and marketing technologies.
Help create scalable systems to enhance marketing team efficiency.
Champion continuous improvement by identifying smarter ways to execute recurring marketing activities.
Support the execution of integrated marketing campaigns across digital, email, events, webinars, and content marketing.
Coordinate campaign assets, timelines, and marketing workflows.
Manage lead intake, assignment, and follow-up processes for leads collected at tradeshows and industry events.
Assist with audience segmentation, lead management, and campaign reporting.
Ensure campaigns are executed accurately, efficiently, and on schedule.
Build and execute post-event email sequences and nurture flows tailored to tradeshow audiences.
Monitor performance metrics and continuously test and refine to improve results.
Build and automate customer marketing programs to enhance the customer experience.
Partner with writers to build and maintain a robust knowledge base, ensuring content is accurate, accessible, and up-to-date.
Identify content gaps and work cross-functionally with product, service, and support teams to address them.