Marketing Operations Specialist

Talkdesk

6d • $86,000 - $144,000 • Onsite

About The Position

Talkdesk competes in a market where the quality of execution separates companies that grow efficiently from those that spend more to get the same result. Marketing Operations is where that execution lives. This role exists to ensure that every dollar of marketing spend, every campaign, every event, and every account-based program translates into pipeline with zero friction. That requires a system built for precision where the right prospect reaches the right person at the right time, consistently and by design.
You sit inside the Marketing team, with close partnerships across Sales and RevOps. The marketers running campaigns, events, and account-based programs are your primary stakeholders. When the system works, their work converts.
In practice, that means owning the full operational surface of marketing technology: administering and continuously improving the tools that make up our GTM stack, building and maintaining the integrations that keep data moving cleanly between systems, designing the orchestrations that automate account and contact engagement, ensuring the enrichment and data integrity standards that make every downstream decision reliable. This is an interdependent system, and this person keeps it running as a coherent, high-performing whole.

Requirements

• 3 to 5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role
• Hands-on marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM syncs
• Demonstrated ability to build and deploy an automated workflow that calls external APIs, whether webhooks, REST APIs, or LLM endpoints, in a production environment
• Native fluency in B2B funnel mechanics: MQL definitions, lifecycle stage transitions, opportunity lifecycles, and attribution models
• Experience coaching or enabling non-technical stakeholders on new tools, AI workflows, or self-service reporting

Nice To Haves

• Hands-on administrative experience with intent data platforms, routing engines, and ABM orchestration
• Prior experience building LLM-powered workflows for lead scoring, routing, or qualification
• Comfort reading and writing JSON, working with REST APIs, and debugging integration errors independently

Responsibilities

• Serve as the technical owner of our ABM orchestration layer. Translate signals from our intent platform into automated, sequenced actions across our marketing automation platform and CRM, working closely with campaign and field marketing teams to ensure the right programs reach the right accounts at the right moment.
• Own the day-to-day health of our martech systems and the workflows, API calls, integrations, and syncs that connect them to keep prospect data moving accurately through the funnel. When something breaks or underperforms, you diagnose it, fix it, and document the resolution so it does not recur.
• Design and build automated workflows that use AI capabilities to evaluate qualitative signals, such as demo request notes, intent activity, and unstructured form inputs, alongside firmographic data to produce dynamic lead scores and routing decisions. You write the API calls, design the orchestration logic, test against edge cases, and iterate based on conversion outcomes.
• Build and manage the workflows that construct a complete, account-level intelligence profile from the moment a prospect engages. That means aggregating first-party behavioral signals, third-party intent data, firmographic context, and web research into a unified view that captures not just the individual contact but the broader buying committee: who across the account is engaging, with what content, and what their activity suggests about organizational priorities and pain points.
• Every workflow you build or modify gets documented: field mapping dictionaries, AI orchestration logic, routing rule change logs. Beyond documentation, you actively invest in making the marketing team more self-sufficient, building self-service reporting and dashboards that allow marketers to check campaign performance, list quality, or lead status independently, and creating resources that allow colleagues to troubleshoot routine tasks and leverage AI tools without filing a request.

Benefits

• Medical, Dental, Vision, Life and Disability Insurance, Employee Assistance Program (EAP)
• 401(k) plan
• Uncapped paid time off program for exempt employees and an accrual-based program for non-exempt employees
• 14 paid holidays each year
• Long term incentives in the form of equity
• Short term incentives of either bonus or commission

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed